Five dollar footlong….
Not only has Subway hit a marketing home run with their irresistibly stupid and cheap TV spots, but they’ve also hit a nerve with the public.
Take a simple hand gesture to signify the cost, add a second one with both hands to symbolize the size, throw in an infuriatingly catchy jingle and then give it endless media play: sales go through the roof. Spoofs abound.
Old Spice did it in 2010, now it’s those damn Subway spots. Who’da thunk? According to Tony Pace, who’s their Chief Marketing guy, the spots were created because the 6 inch subs were way outselling the 12 inchers.
Not any more.
The most hilarious spoof I’ve come across is this YouTube video called The Curse in which the song literally tortures the poor guy. Very funny.
Ok, so try not to repeat after me: