I often hear talk about how traditional media forms are dying as new advertising mediums emerge. However, I wouldn’t start mourning the loss of traditional media just yet.
Traditional media isn’t going to disappear, it’s just going to have to evolve to work in conjunction with our Facebooks, our Yelps, our foursquares, and of course whatever it is that will be the hot new thing next year.
Maude Hunter’s recent ‘back of the bus’ contest is a great example of how social media can be used in conjunction with traditional media.
Maude’s back of the bus advertising is all over town but I didn’t take notice until I saw their Facebook contest. “Spot the bus ad. Take a picture. Post it on the page. Get a gift certificate” . It was simple and social.
Consider the broad reach of this combination of advertising. The older demographic who isn’t on a smart phone still gets the branding exposure from seeing the bus backs while the more technology savvy audience is sparked by the contest and rewarded for the extra effort of noticing the ad, taking a picture and uploading it to Facebook.
There are very few occasions where I will actually chase after a piece of advertising. But, two days after seeing their contest announced, I spotted the bus, merged, detoured, and finally captured my gift worthy snap shot.
So, kudos to Maude Hunters Pub for their thriving Facebook page. Their advertising 1- 2 punch is undeniably working on me. Have you seen these ads around town? Bet you will even more now that I’ve mentioned it.