A Pint for a Pic

25 Feb

I often hear talk about how traditional media forms are dying as new advertising mediums emerge. However, I wouldn’t start mourning the loss of traditional media just yet.

Traditional media isn’t going to disappear, it’s just going to have to evolve to work in conjunction with our Facebooks, our Yelps, our foursquares, and of course whatever it is that will be the hot new thing next year.

Maude Hunter’s recent ‘back of the bus’ contest is a great example of how social media can be used in conjunction with traditional media.

Maude’s back of the bus advertising is all over town but I didn’t take notice until I saw their Facebook contest. “Spot the bus ad. Take a picture. Post it on the page. Get a gift certificate” . It was simple and social.

Consider the broad reach of this combination of advertising. The older demographic who isn’t on a smart phone still gets the branding exposure from seeing the bus backs while the more technology savvy audience is sparked by the contest and rewarded for the extra effort of noticing the ad, taking a picture and uploading it to Facebook.

There are very few occasions where I will actually chase after a piece of advertising. But, two days after seeing their contest announced, I spotted the bus, merged, detoured, and finally captured my gift worthy snap shot.

So, kudos to Maude Hunters Pub for their thriving Facebook page. Their advertising 1- 2 punch is undeniably working on me. Have you seen these ads around town? Bet you will even more now that I’ve mentioned it.

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12 Responses to “A Pint for a Pic”

  1. GV February 25, 2011 at 11:21 am #

    Right at the moment the back of buses are glossed over with snow so seeing anything other than the ads is almost impossible. Will have to wait till it thaws out in #yyj.

  2. andmerson February 25, 2011 at 11:42 am #

    GV- It’s crazy the change. I took that picture with the bright blue sky less than a week ago! It’s even more reason to have an integrated campaign. When your physical avenue goes sour, your other online component can still run strong.

  3. GV February 25, 2011 at 12:47 pm #

    andmerson:

    People have done this since ad’s first started to appear in print media and on radio or what other even they ventured down. Today we have the internet, radio, tv as well as the old established print media, so online is just one avenue or part of a integrated campaign that business looks at when developing a campaign. Billboards, even with their ugliness work just like ads on buses, since their just a moving billboard.

  4. dianajwalter February 25, 2011 at 1:45 pm #

    Regardless of weather conditions, as a media planner/buyer this is something Maud’s can get free bonus time for. I did check the buses and they seem fine now so go ahead GV and get that gift certificate! If you do, andmerson and I will join you for a pint madmen style!

    Great post for a local media campaign – Another good thing about this outdoor campaign is the partial measurement on the performance of the campaign which is often hard to get form traditional media. With the contest; Maud’s can determine whether future online, social, and mobile campaigns are worth more investment.

  5. GV February 25, 2011 at 2:23 pm #

    Sorry but I don’t drink so I’ll allow you to grab the gift certificate and take (dob) out for a drink.

  6. dougbrowncreative February 25, 2011 at 2:27 pm #

    You can have a Shirley Temple GV! C’mon!

  7. dianajwalter February 25, 2011 at 2:49 pm #

    I agree with Doug!

    Otherwise I’m glad you allow me to grab your gift certificate, let me know once you have it and I’ll gladly take it off your hands!

  8. andmerson February 25, 2011 at 2:59 pm #

    GV- Multi-dimensional campaigns have existed for decades and have incorporated TV, Radio, and Print for example. However, all of these components only push messages to consumers. These avenue don’t provide the opportunity for consumers to answer back, converse, and engage. That’s the real gold. The integration of traditional push advertising with real-time two way interaction.

    Diana- Completely agree and that’s so often forgotten. I suspect more and more we will see even the message in traditional media integrated with social media. Imagine the possible measurement opportunity if next time Maude’s put “take a picture and post to win” right on their bus ad.

  9. GV February 25, 2011 at 4:20 pm #

    dianajwalter & dougbrowncreative

    That’s not going to happen in the near future, better off grabbing it yourself.

  10. Connor February 27, 2011 at 2:07 am #

    And, of course, there’s times when traditional and digital mediums converge (online “personal” ads, for example) to create something no campaign could pay for. Unanticipated engagement at its finest.

    I sure hope this guy wins the contest:
    http://victoria.en.craigslist.ca/mis/2197577238.html

    At least we know this campaign is getting *some* attention… =)

  11. andmerson February 28, 2011 at 12:15 pm #

    Connor- Too funny. Free publicity is hard to come by. It’s especially beneficial when a company is monitoring their environment enough to be able to pick up these golden nuggets and push them even more. Maude’s posted this funny personal ad on their facebook page too and pushed it to all their followers. Definitely unanticipated engagement at its finest. Thanks for sharing. Happy way to start a Monday!

Trackbacks/Pingbacks

  1. A winning Idea | Honest MLM Reviews - August 30, 2015

    […] too that Jaryd Zinkewich from Maude’s has impressed us with his marketing savvy. Check out the Pint for a Pic […]

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