Advertising the end of the world

9 Mar

My relentless scouring of the planet for incandescent bursts of creative brilliance brought me to Brazilian artist Nele Azevedo. She created this compelling installation of 1,000 ice figurines, entitled Melting Men, to highlight global warming.

She arranged them on the steps of the concert Hall in Berlin’s Gendarmenmarkt square with temperatures pushing 25C.

The little guys lasted less than half an hour.

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12 Responses to “Advertising the end of the world”

  1. hitgirl March 9, 2011 at 10:03 am #

    This is most excellent and an incredible use of art in argument. LOVE IT!!

  2. dougbrowncreative March 9, 2011 at 10:11 am #

    Me too Sandy. We forget how fragile our position is.

  3. Justine March 9, 2011 at 10:11 am #

    Fantastic! Berlin has an edge!

  4. Reg March 9, 2011 at 10:16 am #

    Simple, elegant, poignant, moving. As a wizard of the pen/keyboard, you know (and have mastered) the beauty of ‘less is more’ with your words (I’m still in remedial school on that count…) — I love how this installation moves beyond even words to paint such a vivid and compelling visual message and idea. Surely those in attendance didn’t need any explanatory notes or speeches to get the point. Love it.

    Thanks for passing this along, Doug.

  5. dougbrowncreative March 9, 2011 at 10:17 am #

    Justine I wish I’d been there to watch this one. It makes a powerful video too. There are several videos online including this excellent one:

  6. dougbrowncreative March 9, 2011 at 10:40 am #

    You bet Reg.I recommend you watch this video too because it gives you a good sense of the community involvement and what it took to pull this off.

  7. :]ack March 9, 2011 at 10:54 am #

    That’s pretty cool.

  8. dougbrowncreative March 9, 2011 at 10:59 am #

    Not for long though…

  9. Amy March 9, 2011 at 11:03 am #

    Eerie. As they melt they slump and look defeated. Simple and powerful.

  10. Renée March 9, 2011 at 11:03 am #

    A stark, clear warning. And the sober awareness this artist has shown gives me hope.

    Thanks for finding and sharing this.

  11. dougbrowncreative March 9, 2011 at 11:44 am #

    > Good observation Amy. Probably not accidental either. I can imagine the artist visualizing the scenarios created by the melt-down.

    > Yay for art Renee. A weapon to raise social awareness. Now who’s for cutting government grants to the Arts?

  12. April Vance March 9, 2011 at 10:53 pm #

    Inventive and moving.

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