TED, is a non-profit organization devoted to ideas that are worth spreading. Their talks are inspiring, fascinating, and down right addictive.
I’ve been known to disappear into my room for hours only to emerge wide eyed while muttering new facts about brain mapping or mantis shrimp (fastest strike in the animal world).
These videos provide such instant appreciation and intrigue that to follow them up with a piece of disinteresting corporate advertising would seem ill-fitting.
So, a couple months back TED challenged the world to develop ads that are “worth spreading”. Ads that could run in harmony on their site.
“We want to encourage development of ads-with-a-difference. Ads that engage our audience authentically, intelligently, and delightfully. Ads that people will want to share because, like the rest of TED, they encapsulate ideas worth spreading”
Well, the finalists are now in. 10 ads were chosen based on innovation, intelligence, authenticity, humor and craft. The winner will be announced March 21st .
Some you may have seen already and some will be new, but sit back and enjoy. And then if you are so inclined- share.
I’m curious to hear your reaction. I wasn’t blown away by all of the entries but a few hit the spot. I wonder if genuine interest is immediately weakened the moment a consumer realizes they are being sold to.
Also, is it more difficult to pass along an advertisement because you are then standing behind the product as much as you are the advertisement?