Ahhh….the smell of a spring election is in the air.
How else to properly contextualize the Harper Government’s $26 million TV and radio ad blitz over 3 months to applaud its own Economic Action Plan?
These are not Government of Canada ads to get kids to Just Say No To Drugs. These are partisan ads to gives props to the Guv’s 2009 Budget.
If they maintained this torrid pace for a year, it would make the Harper Government the largest advertiser in Canada.
Bigger than Telus or Bell or Tim Horton’s. And unlike those guys, it’s our tax money that’s being spent here (ok, fine, I’m drooling at the media commissions).
On to the spots themselves.
I saw them described in the Globe and Mail as “slick”. They only ever use that word to describe political advertising. Which is what this is.
You’ve already seen the ads. If you haven’t, it means the media plan isn’t working. In which case, the $26 million needs to be increased!
A bunch of actors tell us how amazing the Economic Action Plan is. A hot student tells us we are getting ready for the future. We see several close-ups of her sexy eyes. Nice eyes. A woman driving her kids tells us we’re building better roads. Some deer run away in the snow. A couple bakes bread.
They make me feel good to be a Canadian; good to live in a country that can spend this kind of whack on, well, nothing.
Enjoy them folks. We paid for them. And if you can’t enjoy them, check out this parody here from This Hour Has 22 Minutes. It’s free.