The board game all ad agency people should master

21 Mar

advertising trainingWho knew that the board game Apples to Apples was secretly about advertising? Ever played? One person (the “judge”) lays down a card which is an adjective, and the other people play one of their seven cards (all with a random person, place or thing) that they feel best represents that adjective. The judge picks the winning card based on whatever factor she wants. Hilarity ensues.

Just had a game over the weekend. The judge laid “Philosophical” to start one round. One person played “Socrates”. Sure-fire winner, right? Wrong. The point went to the person that played “Charlie Sheen”. Why? Because it’s unexpected. It’s funny. It’s timely.

All the things great advertising can be.

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5 Responses to “The board game all ad agency people should master”

  1. Terry Dee March 21, 2011 at 1:27 pm #

    I played this game a few months ago. For such a simple concept, it provided hours of fun. Interestingly enough, I was pretty good at it, as I figured out what copy worked for each of the people at the table. Maybe a testament to focus groups?

  2. andmerson March 21, 2011 at 2:34 pm #

    Spot on!

    I’ve also played this game, and you are right. I found that to win you have to ignore what you think is truly the best association and focus only on what u know the judge will find funny or relate to.

    Know your customer? I’d say. Good call Terry

  3. Shane March 21, 2011 at 3:13 pm #

    Thanks for your comments Terry and Andrea!

  4. Bertha March 22, 2011 at 8:44 pm #

    Great posting. can’t wait to play it.

    When did this game roll out? It looks like it would be from the 80s, but then you mention Charlie Sheen.

  5. Shane March 23, 2011 at 8:49 am #

    Hi Bertha

    The game was created in the late ’90s and the cards may have been updated since then. Regardless, Charlie Sheen has been around since the ’80s.

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