I spied one of my co-workers, Andrea, peeling a banana from the bottom recently. I asked her if she was feeling well.
She then proceeded to tell me that bananas should properly be peeled from the bottom because they’re easier to open this way. Apparently, that’s how monkeys do it.
I think there are 2 lessons in this.
The first is that advertisers should spend more time doing behavioural research. That’s where the insights are. Learning how consumers actually behave, rather than acting on conventional wisdom and assumptions based on your own experiences, will lead to more consistent success.
The second lesson is that opening bananas from the bottom means it doesn’t end up all squashed at the stem end.
(Illustration from Slate)