Czech mate

6 Apr

I find this dating service commercial, out of McCann Erickson’s Prague office, to be unforgettable

It’s morbid, funny, beautifully shot, and creepy as hell.

I laugh out loud every time I see the father’s expression.

Enjoy. Or take a swat at it.


8 Responses to “Czech mate”

  1. Amy April 6, 2011 at 11:58 am #

    LOVE this!! Yes, the dad’s face was priceless. And the creepy tub scene – awesome.

  2. dougbrowncreative April 6, 2011 at 2:51 pm #

    Darkly funny. I felt every second of this commercial was examined. Not a bad shot in the whole thing. Glad you agree Amy!

  3. Dennis van Lith April 6, 2011 at 10:35 pm #

    It appreas to be a take on a movie called ‘Lars and the real girl’

  4. ngawang chodron April 7, 2011 at 8:51 pm #

    Hi Doug,
    Today’s Age of Persuasion show on the CBC to do with the history of advertising was really interesting..I thought:

  5. dougbrowncreative April 7, 2011 at 9:17 pm #

    Dennis I did a little snooping about and you are dead right. More than a passing resemblance too. Well spotted.

  6. Eleanor April 12, 2011 at 8:50 am #

    Could it also be an anti-suicide commercial—because your loved ones would have to use a doll to replace you afterward.

  7. Petra Franke April 12, 2011 at 3:09 pm #

    very interesting Doug. Thanks for sharing.

  8. dougbrowncreative April 12, 2011 at 3:49 pm #

    > Eleanor, I hope my family doesn’t replace me with an inflatable.

    > Glad you liked it Petra. Didn’t you get a kick out of the snow angels shot??

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