The way the story goes, the CEO of Adzookie, a free mobile advertising company out of California, was driving by homes with “Bank owned” signs on them. He hit on the idea of paying peoples’ mortgages while they allowed their homes to become monster advertisements for his agency.
He launched the self-promotion on Tuesday and had 1,000 applications by the end of the day.
Could you live in your house if it looked like this?
While I applaud the agency’s ingenuity in self-promoting, the way I see it “Ad agency owned” is not a whole lot more comforting than “Bank owned.”
Plus you have to send your kids to school with paper bags on their heads.