I found this zombie video promotion for one Hell Pizza in New Zealand. It’s amazingly well done. 3 million plus views on YouTube as well.
It turns out that the Pizza chain has more on its agenda than leveraging the undeniable beauty of the shambling, red-mouthed dead guys. They are out to shock on many levels.
Their website, which I applaud, led me to their latest promotion: Two free hot cross buns with every pizza purchase. So far so good until you see the poster that supports it.
You can be sure this will offend people. Hell, it was designed to offend people.
All the good currency they’ve built up with their cool site and video risks getting burned with this dig at Christians.
The argument coming back will be: But they’re HELL PIZZA – it’s totally in brand!
What do you think? Did they go too far?