You always need an idea

21 Apr

Too often overheard in ad agencies: “Guys, let’s keep the creative simple…

…it’s just a postcard announcing the new summer line to existing customers.
…it’s just a window poster promoting a 50% off sale.
…it’s just a quick-and-dirty table topper about the family discount.”

Ad concepts are not a charity case, something you entertain because business is good or it’s a multi-media campaign or you’ve got the budget or time. Ad concepts exist because they bring attention to your message, no matter how simple it is. Sure, any effective concept for a window poster is going to have to be pretty straightforward, but it still deserves an idea.

Ad concepts exist because nobody notices SALE!! posters.

ad concept

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One Response to “You always need an idea”

  1. ngawang chodron April 22, 2011 at 6:28 am #

    I think it is a matter of “frequency”, if you saw this sign the first time, I think you would notice it. bright colour, large letters..later maybe not..

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