I’m an MBA student at (edited) and I am drawn to the business development side of advertising.
While I was researching your business, I noticed that you don’t currently have a hotel within your client list.
I also discovered that there are currently three major independent hotels in town that are undergoing substantial renovations. I approached the director of sales/marketing for each of these hotels and learned that two currently use an advertising agency. The third does its advertising in-house.
Since the post-renovation period is critical for a hotel in terms of communicating those changes to the market, I enquired of the third hotel whether they would consider assistance to re-launch their property. I was told it was certainly an option.
I would like to present this hotel, and the name of the marketing director, to you as a new business prospect.