What happens when mobile technology, motion sensor, GPS and coupon platform converge with the hottest technology trend Augmented Reality? A powerful mobile implementation!
Created by Japan’s Mobile Art Lab, the innovative free iPhone application iButterfly transforms the habit of collecting targeted promotional coupons into a fun and entertaining game using Augmented Reality and the mobile device’s GPS functions.
By looking through the app on the iPhone, users can find virtual butterflies flying around in the Augmented Reality world where this application is available. By shaking the mobile, users will be able to catch them physically. Once caught, users will then able to retrieve one or more coupons related to the location, beneficial information or content linked to the butterfly.
The app can also be used as butterflies collection album to be shared with friends via Bluetooth.
What do we love about this application?
- The butterfly represents an “innocent” element to be collected by the user and some butterflies can become instant rewards as they include coupons from participating businesses.
- It is a fun game that integrates a game-system such as Nintendo Wii: the physical-action of catching the butterfly! The user is required to raise the phone, spot the butterfly in the augmented reality, wait for the virtual butterfly to fly into the square, line up their target, then swipe their device through the air to “catch” it.
- The app allows social sharing. The users don’t have to trade all their coupons, but they can choose to share, exchange or trade their butterflies with other friends.
iButterfly is a strategic platform which demonstrates how innovative usage of existing technology can transform mobile phones into personal media space in an engaging way.
I can’t wait to see other variations or creative ways businesses could use Augmented Reality to engage with their customers!