- Facebook likes
Which one’s the best barometer?
We have some posts that have been read thousands of times. But that data doesn’t always tell the story. It might have been an image search that brought them to the post, or a good ranking on Google. Did those thousands of readers actually like it? That’s the question that doesn’t get answered.
Sometimes a post will hit large numbers because it has been shared. Presumably it was shared because it had value. But sometimes a key influencer can drive traffic to a post that others find less intellectually invigorating.
(That reminds me of those rich-media ads that take over the page you’re reading online. You click desperately on the X to kill it but you end up being swept off to the advertiser’s website. A click-through! Not a victory though.)
Likes, Tweets and Facebook likes are pretty reliable, especially when you see strong support for all 3. But what can you say about a post that generates lots of positive nods but no comments? Only that your post has made a good point.
From my perspective, comments are king. They tell you that you engaged the mind of your reader and that you created dialogue around the issue you’re blogging about.
Here are our top 5 posts in terms of comments.
Did they measure up to their numbers?