Death, taxes and ironic ad placements

13 May

This unfortunate (or brilliant, depending on your perspective) ad placement caused outrage – even consternation – in the UK recently.

One thing we know from working on McCalls Funeral Directors is that funeral homes and humour don’t go well together.

I’m guessing David McCall would have a private laugh at this, but the insensitivity would also baffle him.

The poster has been replaced by this upbeat, more appropriate one.

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4 Responses to “Death, taxes and ironic ad placements”

  1. Amy May 13, 2011 at 4:19 pm #

    I saw this last week and couldn’t help but laugh. But, I guess people only have a sense of humor about death when it’s fictionalized.

  2. dougbrowncreative May 13, 2011 at 4:35 pm #

    I never laugh in the face of death. Its too risky Amy.

  3. david.mccall@mccallbros.com May 13, 2011 at 9:38 pm #

    You are right on. You have to be careful where you place your message, especially in the funeral business but there must be other situations or businesses that require sensitivity. You guys are great because you have that sensitivity and brains. I just arranged with a dear old friend-45 years a friend-and he wouldn’t see the humour of what he’s going thru and I don’t either. Keep up the great creativity but let’s not forget “good taste”. Cheers. D.

  4. dougbrowncreative May 14, 2011 at 11:34 am #

    Thank you David – good to hear it from the horse’s mouth, so to speak. If anyone gets sensitivity, that would be you. Great to have a comment from you!

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