Dutch commuters get an eyeful

25 May

The Clio Award winner for best outdoor advertising goes to this strip-a-thon for the medium itself.

What I love about this campaign, created by Y&R Amsterdam, is that it beautifully…erm…cleverly highlights how effective the medium is. It’s like a product demonstration.

Did it work? The space was purchased before the Cracker Jacks made an appearance.

What do you suppose the next ad would have been if the space didn’t rent?


4 Responses to “Dutch commuters get an eyeful”

  1. Bertha May 25, 2011 at 4:22 pm #

    Now we’re talking! These couldn’t be any better.

  2. dougbrowncreative May 25, 2011 at 4:29 pm #

    They sure nailed the talent for these Bertha. Such a funny actor.

  3. Amy May 25, 2011 at 5:38 pm #

    Cracking up at this! My morbid curiosity actually wanted to see what the next ad would be.

  4. dougbrowncreative May 25, 2011 at 6:47 pm #

    My guess is they would have had him naked but shot from behind Amy. But it’s dinner time and I need to cleanse myself of that mental image.

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