I know some very bright business people who do this. Some social media megawatts too. Because they’re busy.
For the uninitiated, auto-tweeting is scheduling in advance when you want your little bon-mots and nuggets to appear in the Twitter timeline.
Scheduled tweets generally appear when you’re nowhere near your computer. That’s the idea. You can be off at the spa or in a boardroom or examining the insides of your eyelids with your mouth open, and your tweets magically appear. Your followers rabidly devour the content and then retweet or reply to you.
But you’re not there are you. You’re there in content only. So the replies to you hang helplessly in the timeline until you’re back online and can respond.
This isn’t very social. It’s like getting someone’s voice mail.
“I’m sorry I can’t take your Tweet right now. I’ll get back to you just as soon as I can. Thanks for trying to connect with me.” Very robotic of you.
Businesses: you’re either there or you’re not. If you’re not looking to converse with people, you’re just using Twitter as another channel to hock your stuff at them.
With this written, I just asked Amber Naslund, Jay Baer’s bud, what she thought of auto-tweeting and here was her tweet back.