Does your ad agency practice what they preach?

26 May

So you’re sitting across the boardroom table from your ad agency and they’re telling you that yes, the economy is down but that’s the best possible time to advertise.

Uh-huh. Ask them what they’re doing in the way of advertising themselves.

Some agencies really believe in promoting their business and others don’t. But they ALL believe in promoting your business. Know what I mean?

One agency that is consistently good at advertising itself is Saint Bernadine Mission in Vancouver. This hot little creative shop owned by David Walker and Andrew Samuel makes a point of producing devilishly clever self-promotions several times a year using their Saint Bernadine icon.

Last year they memorably dispatched a toaster with a customized inset grill that toasted the Saint onto your bread. When they moved into their new offices in Chinatown, they sent out a Saint Bernadine jade Buddha.

Saint Bernadine Mission is a hot independent creative ad agency in Vancouver, BC

That stuff costs money.

Does Copeland advertise? We do. We create case studies and blogs and videos, man the Twitterverse, bring heavy hitter speakers to town and run contests.

For example, here’s a case study that we posted to YouTube on Friday. I’m sorry you have to see my face in it. That’s taking “self-promotion” too far in my books!


5 Responses to “Does your ad agency practice what they preach?”

  1. Dennis van Lith May 26, 2011 at 12:16 pm #

    Great video! But where’s the waffle iron that grills a Belgium Zombie waffle?

  2. dougbrowncreative May 26, 2011 at 2:25 pm #

    Did i promise one? That’ll teach me to write blog posts at 4 in the morning!

  3. felice May 26, 2011 at 3:14 pm #

    Now I have Zombie visions and the music from The Omen going through my head. Copeland obviously takes pride in ratcheting up the daily horror quota.

  4. copelandsez May 26, 2011 at 4:24 pm #

    At least it’s just the music going through your head and not a huge pane of glass!
    (tom @ Copeland)

  5. dougbrowncreative May 26, 2011 at 5:47 pm #

    > Felice, what Tom said.

    > Tom, you’re ratcheting up the daily horror quota. Nice one.

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