Simon Salt is coming to Victoria to talk mobile marketing

13 Jun

The stats on mobile marketing are nowhere near online numbers yet. But they’re exploding and advertisers are keen to know about the opportunities.

This article estimates 5.5 million Canadians use their mobile device to access the Internet. It would seem the stage is set for Smartmarketing (trademark pending). But there’s a major caveat:

According to this infographic, 72 % of Smartphone users say they would change service providers if they received third party advertisements on their phone. Ouch.

Infographic showing attitudes towards mobile marketing in Canada

So what are the real opportunities?

To find out more, Copeland is bringing mobile marketing heavyweight Simon Salt of Dallas to Victoria in September to spend a few days with us and help us kick our mobile skills up a few notches.

Simon Salt, InkSlingers CEO and author of Social Location Marketing As the CEO of Texas agency IncSlingers and author of the recently published Social Location Marketing, Simon is the guy other social media big hitters turn to.

As with our Jay Baer workshops last year, we are inviting member agencies of T-CAAN to join us.

Meet Simon at our Victoria Tweet-up

We will also be hosting a tweetup for Simon at a venue to be announced so Victoria’s social media crowd can get to know him.

Stay tuned for a pre-workshop Q & A with Simon on this blog. Got a question for him? Pop it in the comment sections and we’ll put it to him.


9 Responses to “Simon Salt is coming to Victoria to talk mobile marketing”

  1. Jane Victoria King June 13, 2011 at 4:11 pm #

    How very progressive of you!

  2. incslinger June 13, 2011 at 7:06 pm #

    Looking forward to the event.

  3. Janis La Couvée (@lacouvee) June 13, 2011 at 7:25 pm #

    Fantastic – it looks like I’m going to need to kick up my mobile skills a notch before September. Thanks for hosting a tweetup too Doug (and Copeland)

  4. Doug Brown June 13, 2011 at 7:34 pm #

    > Thank you Jane. I hope you will be able to make it to the Tweet-up to say howdy.

    > As are we Simon. We can’t wait to welcome you to Victoria, T-CAAN West and the Victoria social media crowd.

    > You got it Janis. Looks like we could all do with a Mobile upgrade. Could be a good topic for deeper diving at Social Media Camp next year too.

  5. scribbler9 June 14, 2011 at 10:34 am #

    Wow! This looks fantastic Doug. Thank you so much for sharing with the community!! Can’t wait.

  6. Doug Brown June 14, 2011 at 10:44 am #

    It will be good to actually meet you Melanie!

  7. Dez February 7, 2012 at 10:55 pm #

    One problem we had with mobile offers, is that people were being signed up to premium subscription services, when they thought they were just signing on for offers or legitimate business. I think that, long term, SMS will not be the way forward for mobile marketing. Mobile apps and “push” web technology will be the way to go.

  8. Doug Brown February 8, 2012 at 6:20 am #

    Thanks for the comment Dez. I’ve asked Simon for his take on this…

  9. incslinger February 8, 2012 at 8:31 am #

    Dez, that is certainly a concern for users. However the easiest work around for that is for the brand to initiate the text stream from a trusted source, e.g. their website, that way the consumer knows who the text is from and why they are getting it.
    I have to disagree with your assessment that SMS is not the way forward for mobile marketing, there are four billion cell phones in the world 100% of which can send and receive SMS messages, only 25% of them can use apps, why would you ignore 75% of the world market?

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