Last November I predicted that sloppy, salty mess that is KFC’s Double Down sandwich would only be off the Canadian markets temporarily while the corporation regrouped.
For those who don’t typically read the Obits section in the TC, the Double Down is two slabs of processed cheese and two slices of bacon, encased in two deep-fried chicken breasts masquerading as buns.
Heralding a lower sodium version, KFC re-launched its flagship heart-attack this week complete with an extensive TV media-buy.
I spied a number of tweets from courageous (I’d use another word but they’re my pals!) Victorian’s who headed back to the Colonel’s lair to sample the new product.
The moral question for any ad agency is “Do you take the money and run the ads?” Does this product just step over the line and would promoting it be irresponsible?
I want to say, for the record, that I would recommend to the Copeland team that we not advertise this kind of product.
Not unless it was a promo for McCalls.