“If you don’t like social media, you suck at it.”
There’s nothing in that which says you can’t learn to like it, however. And play can be a powerful teacher.
Doing fun stuff in social media can bring the company’s skills up whilst bringing a curiously welcome level of insanity to an already busy day.
Copeland has used social media to drive internal contests, public prize giveaways and recruiting campaigns. Often we compete against each other to promote our games. The keys to making these initiatives useful are that the time frame be short and that everyone share their tactics.
Win-at-all-cost tactics, while providing a few laughs, are quickly decapitated: they will never be useful to your business or your clients’ – and that’s what all this is about.
Finding what works and doesn’t erode public goodwill towards you is an incalculable end result.
Aasman, the ad agency I’m visiting in Whitehorse, is doing this fun public contest along these lines to celebrate the Summer Solstice, which is today.
You simply have to guess at what time this photo was taken. The person who comes closest gets a $50 gift certificate to Amazon. But remember: it doesn’t get dark up here at night right now! Play here.
The agency staff are competing to drive entries. It’s amazing to watch the energy of a good ad agency at play.
(Photo from Nuns Having Fun calendar)