Having fun yet? How play can sharpen your company’s social media skills

21 Jun

Nuns racing each other on children's bicyclesI’ve used this Jay Baer quote before on the blog, but it’s worth repeating:

“If you don’t like social media, you suck at it.”

There’s nothing in that which says you can’t learn to like it, however. And play can be a powerful teacher.

Doing fun stuff in social media can bring the company’s skills up whilst bringing a curiously welcome level of insanity to an already busy day.

Copeland has used social media to drive internal contests, public prize giveaways and recruiting campaigns. Often we compete against each other to promote our games. The keys to making these initiatives useful are that the time frame be short and that everyone share their tactics.

Win-at-all-cost tactics, while providing a few laughs, are quickly decapitated: they will never be useful to your business or your clients’ – and that’s what all this is about.

Finding what works and doesn’t erode public goodwill towards you is an incalculable end result.

Aasman, the ad agency I’m visiting in Whitehorse, is doing this fun public contest along these lines to celebrate the Summer Solstice, which is today.

Aasman red ball in front of historic paddlewheeler in Whitehorse, Yukon

You simply have to guess at what time this photo was taken. The person who comes closest gets a $50 gift certificate to Amazon. But remember: it doesn’t get dark up here at night right now! Play here.

The agency staff are competing to drive entries. It’s amazing to watch the energy of a good ad agency at play.

(Photo from Nuns Having Fun calendar)


4 Responses to “Having fun yet? How play can sharpen your company’s social media skills”

  1. margriet aasman June 21, 2011 at 7:44 am #

    We are on the eve of the longest day! I encourage you check this out http://bit.ly/kcu0DL since you only have a few hours left to win! Yes, we are having a great deal of fun, thanks Doug for pushing us.

  2. Stephan Rosger June 21, 2011 at 2:56 pm #

    Great contest and blog post. I submitted my guess. Hmm, what to buy with the $50 credit for Amazon?

    Here’s a twitter contest that blew me away http://bit.ly/l0dXCL

  3. Doug Brown June 21, 2011 at 9:34 pm #

    > Great fun with your contest Margriet. I am proud to see that our own Andrea Merson finished tied for 5th…out of nearly 700 entries. Your gang really played the contest well!

    > Cheers Stephan. I will have to wait until tomorrow to see how you did! The Aasman gang got huge numbers – all the more impressive when you consider that they come from a town of just 20,000 people.

  4. Bertha July 6, 2011 at 3:02 pm #

    That’s what it’s all about. Simple, no cost, and just good.

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