Nothing stirs the public pot quite like accusations of racism. But I ask the question: without the intent to be derogatory, is it racist or just merely ill-advised.
A perfect example is the new campaign for Eska Water. Agency KBS+P dressed up some actors to appear as cartoonish indigenous people trying to protect the purity of the water from getting mixed with OJ.
The backlash this week was instantaneous.
Making matters stickier for the advertiser, the mineral water is extracted from Algonquin lands.
Eska’s Facebook page started taking on outraged comments immediately and they quickly disabled comments. A Boycott Eska Water page is now up and doing brisk business.
In a video posted on YouTube, Mohawk activist Clifton Nicholas asks, “How acceptable would it be if somebody was in blackface?”
So what do you think?