Regular readers of this blog will recognize the name Shane Goth. He has been providing original and thought-provoking content since the blog’s inception in 2008.
Here he sits in his zombie lair.
I’m sad to tell you that he is leaving Copeland to move to Wasserman in Vancouver. One of our clients also did exactly that 3 years ago, and they are now back working with us, so I’m hopeful we have not seen the last of Shane.
As our senior Account Manager, Shane had some big tickets in his capable hands during his 4+ years here: BC Ferries, The Times Colonist, Connect Hearing, the Vancouver Sun/The Province and Academy of Learning. Fortunately for us, Shane is a guy who never, ever drops the ball.
His resignation came less than a month after I bought the company and it kicked me into full-on hiring mode very quickly. I am relieved and thrilled to announce we have hired a rock star to replace one.
Jodie Carlisle, the national marketing manager for Connect Hearing, joins us August 8th as Director, Client Services.
This comes after an exhaustive coast to coast search, in which candidates were forced to eat their own limbs to prove their suitability for the job. I’m kidding. No one was forced.
Jodie and the Copeland team have worked together for years now. I want to say on opposite sides of the table, but typically Jodie will get up and come and sit beside you.
She is the most enthusiastic marketer I have ever come across: Copeland team, back me up on this.
A 15-year marketing veteran, Jodie is principled, thoughtful, razor-sharp and wicked good fun. Is that not the ultimate job description for someone in advertising?
She will be a tremendous new business driver and an invaluable source of input on issues and challenges on the client side.
With all the big decisions I had to make about Copeland this summer, this hire is the best move yet.