Copeland makes a big new hire

19 Jul

Regular readers of this blog will recognize the name Shane Goth. He has been providing original and thought-provoking content since the blog’s inception in 2008.

Here he sits in his zombie lair.

Copeland Account Manager Shane Goth leaving for Vancouver

I’m sad to tell you that he is leaving Copeland to move to Wasserman in Vancouver. One of our clients also did exactly that 3 years ago, and they are now back working with us, so I’m hopeful we have not seen the last of Shane.

As our senior Account Manager, Shane had some big tickets in his capable hands during his 4+ years here: BC Ferries, The Times Colonist, Connect Hearing, the Vancouver Sun/The Province and Academy of Learning. Fortunately for us, Shane is a guy who never, ever drops the ball.

His resignation came less than a month after I bought the company and it kicked me into full-on hiring mode very quickly. I am relieved and thrilled to announce we have hired a rock star to replace one.

Former Connect Hearing Marketing Manager joins CopelandJodie Carlisle, the national marketing manager for Connect Hearing, joins us August 8th as Director, Client Services.

This comes after an exhaustive coast to coast search, in which candidates were forced to eat their own limbs to prove their suitability for the job. I’m kidding. No one was forced.

Jodie and the Copeland team have worked together for years now. I want to say on opposite sides of the table, but typically Jodie will get up and come and sit beside you.

She is the most enthusiastic marketer I have ever come across: Copeland team, back me up on this.

A 15-year marketing veteran, Jodie is principled, thoughtful, razor-sharp and wicked good fun. Is that not the ultimate job description for someone in advertising?

She will be a tremendous new business driver and an invaluable source of input on issues and challenges on the client side.

With all the big decisions I had to make about Copeland this summer, this hire is the best move yet.

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13 Responses to “Copeland makes a big new hire”

  1. Jack July 19, 2011 at 6:50 am #

    Congrats to Jodie and, of course, to Doug!

  2. moe July 19, 2011 at 7:10 am #

    “principled, thoughtful, razor-sharp and wicked good fun. Is that not the ultimate job description for someone in advertising?”

    Well it certainly sounds like someone who will fit in well with the Copeland brand….

    Congratulations to Jodie and to you for recognizing talent.

    xxoo

  3. Danny July 19, 2011 at 8:45 am #

    Welcome to the team Jodie! I look forward to meeting/working with you!

  4. DFH Real Estate Ltd July 19, 2011 at 8:46 am #

    Congrats to Jodie and all the best to Shane!

  5. Doug Brown July 19, 2011 at 8:52 am #

    Much appreciate all the good wishes. Moe we just have to grunge her up a bit…get her down to our gnarly level. 😉

  6. Dawne Wooten July 19, 2011 at 8:55 am #

    Congratulations, Doug, for continuing to attract and recognize the best of the best!

  7. tom hammarberg July 19, 2011 at 9:16 am #

    Haven’t seen your zombie impression yet, but still really looking forward to working with you Jodie

  8. Lindy Philip July 19, 2011 at 9:24 am #

    A fine young man leaves to be replaced by a fine young woman! I like that. Goodluck Shane! and Welcome Jodie.!!
    YEAH!!!!

  9. TrishaLees July 19, 2011 at 9:25 am #

    Great hire Copeland! I agree that Jodie is thoughtful, razor-sharp and fun. Jodie Copeland=good business and good times.

  10. margriet aasman July 19, 2011 at 9:41 am #

    Wonderful news! It’s hard to get great people, and you just seem to have the knack. All the best, especially with your upcoming move!

  11. Doug Brown July 19, 2011 at 9:42 am #

    She’s a great hire alright but Tom makes a good point. Something we need to think about.

  12. andmerson July 20, 2011 at 9:06 am #

    So looking forward to you joining the team Jodie!

  13. Doug Brown August 16, 2011 at 9:55 am #

    Here’s a nice punctuation mark to end this post:
    http://bit.ly/qAiYvg

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