Is social media becoming uncool?

3 Aug

The celebrity backlash against social media is in full swing these days.

The new school of cool is about being an abstainer, rather than a devotee. Hollywood is starting to bash it, athletes are avoiding it and regular folk are weighing in.

“Woke up this morning, had an egg?” mocks actor Daniel Craig in this piece. “Social networking? Just call each other up and go to the pub.”

His pronouncement was followed by a mighty chorus of Hallelujahs, as you will see in the comments after the story.

From his quote, it’s easy to presume that Daniel Craig’s knowledge of social media is limited to things he has either heard or read about but not experienced. You say stuff like that if you don’t get social media.

The Fonz is cool/uncoolBut with the massive popularity of Facebook and Twitter, what gives with all the high-fives trailing his comment?

Has social media become so mainstream that it isn’t cool anymore?

Or has it become such an elitist undertaking – surely you’re on Google+ by now – that ordinary Joes and famous Dans feel excluded, and the dissing is just a self-protective reflex?

Whatever your take, you cannot argue with the numbers. And make no mistake, for businesses, social media is very much a numbers game. But it’s also about influence, and that’s where the bashing trend starts to get interesting.

I say if it works for you and you can work it, that is cool.

What do you say?

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9 Responses to “Is social media becoming uncool?”

  1. Catherine Novak August 3, 2011 at 9:46 pm #

    It’s ok. Justin Timberlake isn’t cool either, but he’s still pretty slick with the moves. (And I can still like both Google + and Arcade Fire, too!)

  2. maureen blaseckie August 3, 2011 at 9:59 pm #

    Would Mr. Craig want us to judge movies based on classic films like Master Gunfighter (http://www.imdb.com/title/tt0073357/) or television by the standards set by Benny Hill or Mama’s Family?
    The simple fact is Daniel Craig doesn’t call up a mate and go down to the local for an egg butty, mushie peas and chips. Not without a few body guards and phoning ahead to rent the entire place for the evening.

    He does his hob and nobbing in anchored offshore of the Seychelles, the Grand Caymans and Monaco where he doesn’t have to rub shoulders with the great unwashed and his fans… It is a tough life being an international movie star–I’m serious here–he can’t be an ordinary bloke anymore even if he wants to, no matter how much he puts on a nostalgic “I’m just a yobo” attitude.

    It’s also a very important for some people to be perceived as having been there, done that and it is now so yesterday, don’t you know. And the chorus of people agreeing with him are just so many more people attempting to be cool by association.

    Anyway, I must agree with you, Doug, it is easy to criticize just about anything when you don’t ‘get it’. Social media is what it is: a dynamic interactive medium. There is a lot of drek but there is also a lot of useful information and (I can’t believe I’m gonna use this word) dialogue happening out there on the surfing channels.

    (just for giggles, speaking of the Seychelles, here’s an interesting link regarding a, ah, unique export from those fabled isles: http://news.bbc.co.uk/2/hi/programmes/from_our_own_correspondent/9538059.stm)

  3. Doug Brown August 3, 2011 at 10:13 pm #

    > Catherine, you seem to be managing the social/music cross-over conundrum better than me! And probably better than that Mickey Mouse Club guy too.

    > Moe, I can’t believe I almost went to bed without reading this comment. Not to mention the link with the Royal Nuts. You are too right about Daniel Craig’s I’m-just-a-regular-bloke-like-you-mate schtick. I wonder how many times he’s been down the road for a pint in the past 5 years. Now THAT would be something worth tweeting. “Woke up this evening, had a pint.” Thanks, as always, for the giggles.

  4. Manu August 4, 2011 at 12:32 am #

    It’s really not so much about cool or uncool as people telling us stuff we don’t really need to know like “Am at Burrard street right now” or yes, “just had a boiled egg for breakfast.” I think it’s this aspect of foisting too much unnecessary info that’s starting to turn many people off. But then there’s a 100 other things that make Social
    media wonderful so let’s not crucify the entire medium for one flaw that by the way is created by the users.

  5. Doug Brown August 4, 2011 at 4:39 am #

    Manu, I’m inclined to see the “flaw” as one of human nature, not of the media. It’s ego-centricity. We think we’re so interesting. How ironic that a Hollywood actor, of all creatures, would be weighing in on this critically eh? 😉

  6. Amy August 4, 2011 at 8:25 am #

    I had something to say, then forgot it when I read Maureen’s comment, which is pretty much perfect.

  7. Doug Brown August 4, 2011 at 9:29 am #

    As are all Moe’s comments here Amy. That girl can write!

  8. maureen blaseckie August 4, 2011 at 9:20 pm #

    no, I just know my coconuts….;>)

  9. Doug Brown August 4, 2011 at 10:18 pm #

    And your anti-social media nuts too, evidently.

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