The celebrity backlash against social media is in full swing these days.
The new school of cool is about being an abstainer, rather than a devotee. Hollywood is starting to bash it, athletes are avoiding it and regular folk are weighing in.
“Woke up this morning, had an egg?” mocks actor Daniel Craig in this piece. “Social networking? Just call each other up and go to the pub.”
His pronouncement was followed by a mighty chorus of Hallelujahs, as you will see in the comments after the story.
From his quote, it’s easy to presume that Daniel Craig’s knowledge of social media is limited to things he has either heard or read about but not experienced. You say stuff like that if you don’t get social media.
Has social media become so mainstream that it isn’t cool anymore?
Or has it become such an elitist undertaking – surely you’re on Google+ by now – that ordinary Joes and famous Dans feel excluded, and the dissing is just a self-protective reflex?
Whatever your take, you cannot argue with the numbers. And make no mistake, for businesses, social media is very much a numbers game. But it’s also about influence, and that’s where the bashing trend starts to get interesting.
I say if it works for you and you can work it, that is cool.
What do you say?