A remarkable Victoria furniture designer gets a makeover

8 Aug

Victoria furniture designer and maker Christina HilborneMeet Christina Hilborne.

She’s talented, skilled, ethical, and a little bit nuts. Which is why we love her.

She dropped in to see us in April with an amazing portfolio of furniture she designed (talented) and built (skilled) herself, with an emphasis on sustainability in her materials (ethical) that we admired.

She had also adopted for her business the unusual name of Splintered Minx (little bit nuts) that we recognized as an opportunity for her and for us: She needed a makeover.

We’ve since spent 3 months working with this amazing woman and we are happy and thrilled to introduce her work and her new look to Victoria furniture lovers.

New company name, new logo, new website, Facebook page, sales piece….and a marketing and social media plan in the works.

People like Christina are why we dig this business.

screen shot from Christina Hilborne's website(website)


Screen shot of Christina Hilborne's Facebook page(you know…)


photo of the cover of Christina Hilborne's sales piece/catalogue

(cover of her sales piece)


photo of inside spread of Christina Hilborne's sales piece/catalogue

(inside spread)


The Copeland team comprised Michael Tension (graphic design and art direction), Asmaa Methqal (account management and digital planning), Tom Hammarberg (website design) and Lindy Philip (production goddess).


7 Responses to “A remarkable Victoria furniture designer gets a makeover”

  1. Zeke Aasman August 9, 2011 at 9:48 am #

    Nice work guys. Just took a stroll through her gallery and appreciated the clean, straightforward interface and high res photos. Her work is truly inspiring, thanks for sharing!

  2. Doug Brown August 9, 2011 at 11:24 am #

    Right on Zeke, thanks for the great comment. This was a case where the clean straightforward lines of her designs lent themselves naturally to Michael’s logo treatment, which informed Tom’s website design. I love how she has embraced the new look too. Great person to work with.

  3. collecula (@collecula) August 9, 2011 at 4:42 pm #

    Congratulations to Christina and the Copeland team on a hugely successful campaign! Great work on all media & branding. Really synchronous overall package…impressive!

  4. Stephan Rosger August 9, 2011 at 4:57 pm #

    Nice to see how it all came together, much better.

  5. Doug Brown August 9, 2011 at 5:17 pm #

    > Hey Collecula, cool name. Many thanks for that fine comment. Like I said to Zeke above, a great product should lead to great branding.

    > Cheers Stephan old bean!

  6. Catherine Novak August 11, 2011 at 11:35 am #

    I love love love that sales piece! Still a sucker for beautiful print media 🙂

  7. Doug Brown August 11, 2011 at 12:07 pm #

    Catherine it was a treat to get to work on it. There are not enough grommets in the world anymore!~ Thanks for your nice comment.

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