Try whacking this statement up on your whiteboard before your next internal brainstorm:
Is there any other possible mantra you could take into a creative problem solving session that would yield more groundbreaking solutions?
Tags: brainstorming techniques, creative problem solving
Very True – but how often does a client actually go for the “unexpected” ? Normally they think they want it, but then are too “afraid” of true creative thoughts.
Well brainstorming something completely unexpected doesn’t mean that’s the final solution. You’re just brainstorming so it may take you down another, more conventional road you’ve never been down before or you might find small, exciting pieces of a solution to incorporate into something the client will be comfortable with.
Brainstorming is brainstorming is brainstorming.
And then there’s the actual solution.
> Nicole, I know this much: if you don’t have something unexpected to show your client, your success rate in selling it will be 0. The odds go up when you bring it.
> Kathryn, what’s certain in advertising is that being unexpected is the goal. You have to get noticed in relevant ways. Going the expected route – which is the alternative – will inevitably be unsatisfying for the audience… which means the agency and the client suffer too. You have to fight for it!
Thanks for the comments!
Bringing something unexpected can be executed in many ways… from a strategic solution to a marketing need to outstanding creative to something simple that helps your client solve an operational issue.
Kinda ties in with the idea behind something I just wrote:
Thanks for the nice comment Bob. I liked your post about agencies acknowledging their need to grow. Growth sure can come in unexpected ways but planning for it is probably the best way to manage it…. from personal experience! Cheers.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.
Notify me of new posts via email.