Here’s a truth about being in business: not everyone has your best interests at heart.
And fair enough, we’re all adults. It’s business, and business is competitive.
But once you ventured your company into online spaces, you opened yourself up to subtle and not-so-subtle attacks from similar businesses in the name of competition.
That can often take the form of appropriating your content, copying your tactics, looting your clients, or muckraking in your public spaces such as leaving malicious comments on your blog or in social media.
I’ve been asked by small businesses how best to handle competitors who track and hack, and here’s my advice:
Take the high road.
Sure, check them out from time to time and make sure they’re not venturing unlawfully onto your intellectual property.
If there are public comments about your business that could be harmful, deal with them quickly and let it go. They’re lurking you because you’re doing something right. So keep on trucking.
While it’s healthy to know what competitive services are being offered in your market, it’s far more important – and profitable – to know what your audience is doing and thinking. Stay focused on that.
And stay positive! Good energy is always your best offensive weapon against Orcs.