How to make a video go viral

30 Aug

You can’t “make” your video go viral.  Everyone knows that.

You certainly can’t promise it if you’re a videographer. All you can do is make an interesting film and hope like hell it will take off, right?

Not according to Dave Wallace.

This Victoria-based videographer  just intentionally created virality (that’s my word) for online photo printer Clickpixx.

His strategy was to create two videos simultaneously. The first uses stop motion photography to seduce the eye.

The second is a making-of-the-video video that tells the story.

Dave reasoned that a pair of vids would have a far greater chance of being picked up on the big technology blogs – which was the key demographic.

The main video was released two weeks ago and was quickly featured on sites likes Gizmodo, Fstoppers, PetaPixel and Devour. Within a few days he had a break-out viral video on his – and Clickpixx’s – hands. Nearly 75,000 viewers saw the video in its first week.

Ok this is not Rebecca Black territory, but for a small Boston-based photo print start-up, it was the kick they needed.

Amazing what a strategy, an understanding of the audience, some smart tactics and a stellar product can achieve.


2 Responses to “How to make a video go viral”

  1. Janice August 30, 2011 at 12:33 pm #

    There’s no telling sometimes what makes a video “click” with people and go viral. Case in point, the quick flip-cam vid I took of my shiba inu watching the puppy cam. Got picked up but cute overload and the cheezeburger folks, and sits at just over 200K views.
    Always puts things into perspective for me, when my dog has more fame on the interwebz than me 😉

  2. Doug Brown August 30, 2011 at 3:21 pm #

    Right Janice. The intangible element is luck. Or maybe timing. And just because 3 million people watch the video of you puking on a cop doesn’t mean it’s doing anything positive for your reputation. That’s why the strategic thought that went into this Clickpixx vid impressed me. Thanks for the comment!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s