Should you buy social media popularity?

20 Oct

Facebook Fans for sale

Building Facebook and Twitter communities for your business takes persistence and smart tactics.

But plenty of businesses can’t be bothered to invest the time, so they buy their communities from businesses like USocial, a popular and successful service site that sells bums on social seats. (Try saying that three times quickly.)

USocial promises you, among many permutations, 10,000 targeted Facebook fans (and a bonus of 10,000 targeted Twitter followers) for US$907. That’s 30% off their usual price. High-fives all around.

What can you expect from an instant audience?

Well, building a Facebook fanbase for your business is not like throwing together an ant farm. You can’t just dump 10,000 names into a hole and call it your community. They are your fans because they were paid to be your fans – by USocial. They don’t love you. They don’t even like you. In fact, they probably don’t care to know a thing about you – only that you pay.

And now that they’ve discharged their part of the deal, they are free to ignore you, because these fans/followers-4-hire have plenty of other new businesses to sell their services to.

You bought them, but you didn’t earn them. You got quantity, but no loyalty.

If I pay a bunch of people to hang out with me so I look popular, are they likely to be my advocates when there is no ka-ching attached to their action? So much for my community.

Did you just call them Social Media Escorts? I’m glad you did and not me.

Red light district in Amsterdam

Now, nose back to the grindstone. There are no shortcuts to success here!

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8 Responses to “Should you buy social media popularity?”

  1. Christine Gleed October 20, 2011 at 8:05 pm #

    Well said Doug. social media escorts! Love it.

  2. Doug Brown October 20, 2011 at 8:53 pm #

    I resisted more colourful terms Christine! Thanks for the affirmative.

  3. Amy October 21, 2011 at 3:23 pm #

    I guess I should tell my mom to stop sending you checks.

  4. Doug Brown October 21, 2011 at 3:27 pm #

    She actually stopped sending the cheques some time ago Amy. We do all our transactions using Near Field Communication technology on our mobiles.

  5. Amy October 21, 2011 at 7:24 pm #

    Well, at least we can all agree on how to spell Near Field Communication.

  6. Doug Brown October 21, 2011 at 7:40 pm #

    I think we could even get the Brits to put their potatoes in on that spelling! Gotta run…my pager is beeping again.. 😉

  7. Bertha October 24, 2011 at 11:53 am #

    This is the first I’m hearing of USocial, what a crock. I’m surprised I never thought of that market before. It really reminds me of when clients turn to their agency for FB contests that have the sole purpose of growing their ‘likes.’ Same process is happening-they are buying “friends.”

    Absolute poop.

  8. Doug Brown October 24, 2011 at 2:28 pm #

    You cannot argue with a comment that ends with “absolute poop”.

    We hate those kinds of Facebook contests too Bertha. For our last contest, me made sure not to make “Liking” a condition of participating and guess what happened? Yup…plenty of Likes. Thanks for your comment.

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