24 Responses to “Does Victoria deserve a better logo?”

  1. Jack Steinmann December 5, 2011 at 4:34 pm #

    Oh dear. I mean, oh dire.

    Doug, it’s not too late! Just do it!

  2. Doug Brown December 5, 2011 at 4:49 pm #

    Hey Jack – what a great tagline that would make!

  3. Jack Steinmann December 5, 2011 at 5:02 pm #

    “Oh dire?” “It’s not too late!”? or “Just do it!”?

    I kind of like “Victoria 150. It’s not too late!”

  4. Doug Brown December 5, 2011 at 5:05 pm #


  5. thinkwest December 5, 2011 at 5:18 pm #

    Good point.

    Is this you proposing to the City?

    Get a draft out and put it to vote!

  6. Ross G West December 5, 2011 at 5:19 pm #

    You were polite in calling it “xxxx”………can’t wait until the 200th.

  7. Dale Baglo December 5, 2011 at 6:17 pm #

    Not well kerned either, IMHO.

  8. andmerson December 5, 2011 at 6:43 pm #

    I’m thinking a little intra-city competition would be perfect for this! Some fun for local and very talented designers, major bragging rights in a closely knit industry, and one kick ass logo as a result.

    I agree, it’s not too late! Let’s do it. I know we’d be in. And I would be trilled to see a logo that stands to say something about Victoria and its history.

  9. Doug Brown December 5, 2011 at 8:10 pm #

    > Think West, we considered straight away that a tender to all graphic designers and ad agencies to do the work for free would have resulted in some amazing work. Who wouldn’t want to design this logo!

    > Ross, I never cuss.

    > Who can really know the process here Dale. But pretty sure there’s a better logo out there waiting to be born.

  10. Doug Brown December 5, 2011 at 8:11 pm #

    Love this idea Andrea. I wonder how far down the track the city is with this. A competition would create its own buzz…an even better launch for the anniversary.

    Make no mistake: I love the city. Just not the logo.

  11. Terry Dee December 5, 2011 at 8:42 pm #

    Wouldn’t a competition just be disguised as Spec Work? I agree that this would be a pretty great project to work on and any agency/designer would love to have it in their book…but it’d create a new set of problems as a contest.

    Now a collaberation of talent (how one would oversee/manage and determine “who” is it’s own issue) could be really great and some goodwill amongst local creatives.

    Then have something engaging for the public to participate in after the mark/branding is complete.

  12. Doug Brown December 5, 2011 at 9:11 pm #

    Good points Terry. Sometimes spec work is ok – although I can’t believe I just said that. Spec means there is nothing to gain in winning the contest except the prestige of winning, so my guess is a public vote could work quite well.

    Collaboration is a nice idea: a brand strategist from one company, a designer from another… seems like some branding strategy might have helped here. Thanks for the comment.

  13. TerriDavies December 5, 2011 at 9:19 pm #

    Oh my. I’m really hoping something can be done about this. I thought this was an April fools post, until I realized it’s not April. LOL. We have incredible graphic designers in this town, at that doesn’t reflect our talent AT ALL. *sigh*

  14. Doug Brown December 5, 2011 at 9:55 pm #

    Terri maybe we’ll be around to influence the process for the 200th!

  15. Jack Steinmann December 5, 2011 at 10:57 pm #

    Victoria 151 is wide open for you.

  16. Doug Brown December 6, 2011 at 5:29 am #

    We’ve written about good and bad logos before. Some examples here. (The failures are particularly hilarious – link at the end of the post.) https://copelandcommunications.wordpress.com/2011/05/06/how-do-you-know-if-your-logo-is-any-good/

  17. Anonymous December 6, 2011 at 9:00 am #

    Good lord, is that Microsoft’s Georgia Bold?

    They have an in-house staffer who always tries her best but Staff are afraid of outsourcing this sort of thing to professionals for fear they’ll get something weird with spiralling cost.

  18. Doug Brown December 6, 2011 at 9:36 am #

    I never forget that there is a designer somewhere who worked at this logo and got it approved. No offense to her. It takes a team to launch a logo.

  19. Kathryn Lancashire (@klancashire) December 6, 2011 at 10:30 am #

    Looks (to me anyway) like somebody tried to capture the energy of Margaret Hanson’s brilliant Vic Symphony logo but failed :

    We have too many talented designers in Victoria for this kind of work to represent our city. Whether that’s the designer’s fault or the commitee’s fault we’ll never know but it’s sad.

  20. Doug Brown December 6, 2011 at 10:36 am #

    Margaret Hanson’s logo really works for me too Kathryn – such an explosion of energy and summer good times. Thanks for sharing that.

  21. Mike DeWolfe (@dewolfe001) December 6, 2011 at 11:46 am #

    At first glance it looks like Telus’ first draft of an announcement that we’re going to the 150 area code. It looks like anything but a logo to accompany an anniversary.
    In a thread involving Howard Markson and the disorganized “choose a design” campaign for the bridge replacement, I described the Communications department of the City of Victoria as “klutzy”– it’s clear they live up to my expectations.

  22. Doug Brown December 6, 2011 at 3:14 pm #

    Mike, I can’t criticize a logo for not looking like you would expect it to. Being unconventional can be a brilliant strategy. I’m pretty sure they weren’t going for unconventional here though, but rather alighted on something that didn’t cause any major negative issues.

  23. g. o'hara December 9, 2011 at 11:58 pm #

    Gee, what a shame it doesn’t have hanging flower pots in it, or perhaps an image of the Empress or the Legislature. You all seem rather keen on slagging an image that someone (or several someones) put thought and effort into simply because it doesn’t coincide with your rarefied opinions of what Victoria is, and your abilities to better represent that. Perhaps there’s a reason the city didn’t ask you to do this work. Perhaps it’s because the impression you give on your website is that you’re a rather opinionated group who haven’t yet grasped that art is subjective.

  24. Doug Brown December 10, 2011 at 5:54 am #

    Jill, I can see from your endorsement of the Greater Victoria Spirit Committee’s Facebook page that you are a big supporter of the city and the 150th anniversary. I understand that this post has upset and irritated you and I am sorry to know that.

    I don’t believe the opinions here, including my own, represent rarified views. They are from professionals who do this for a living. If it was a piece of architecture, would opinions be welcome? Or would we all just be quiet because an opinion might upset someone?

    No one here, actually other than you, mentioned cliches of Victoria. It’s about the brand and authenticity.

    I think the city didn’t ask any of the very fine graphic designers in Victoria to do this to save money, not because I had an opinion about something – which represents us as Victorians as well – and attempted a respectful articulation of it.

    Graphic design is not art. It is meant to communicate according to a specific brief. This logo does not communicate Victoria to me. That was my point.

    Thank you very much for your opinion Jill. I may not agree with it but I am grateful you took the time to make it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s