Earlier this year I wrote about poop and how it’s everywhere in advertising these days, a taboo subject that has gone mainstream.
Well the worm has turned and now it’s mucus that has captured the adoration of the marketing world.
I counted 3 spots last night within a 2-hour TV watching period that offered up the villainous mucus as some green blobby monster with bad hygiene and wretched friends. You know the type:
Marketers seem to be hooked on the colour green when it comes to the muci. Fair enough, mucus is green. But there is something elbow-in-the-ribs about its prevalence. Geddit!
Yeah, we get it.
My question is simply this: why did mucus all of a sudden become the new marketing darling? It wasn’t like this 5 years ago. Seems that one company threw down the green gauntlet and everybody went hog wild. Are people suddenly so overrun with mucus that all this remedial product became necessary?
This may not be something that interests you. You likely don’t have mucus yourself. I know I don’t.
But the marketing mind in me does wonder. And you can count on Copeland to ask the sticky questions.