Zombies, polls, skulls and beer: our year in review

12 Dec

“Change is inevitable. Except from a vending machine.” Robert C. Gallagher

2011 was a year of operatic change for Copeland. We lost clients, we won clients. We lost co-workers, we gained co-workers. Some of our traditional revenue streams dried up and new ones began to flow.

Whatever else you can say about 2011, we attacked it with everything we had. We worked hard and we played hard. And we made substantial changes along the way.

Here’s a month-to-month recap of an unforgettable year.


Our 2-year old blog competes against 11 American ad agencies for Fuel Lines Ad Agency Blog of the Year. We finish second in the online poll behind Texas agency Square1.


We launch our Zombie Intern Contest. It nets us 3 excellent Island interns, including winner Danny Prew, from the Pacific Design Academy.

Copeland Zombie Intern Contest winner Danny Prew

The online contest also puts us on the homepage of the world’s largest advertising publication, Advertising Age.

Copeland Zombies in Ad Age


Heads down, powering through work for new client wins Academy of Learning, the Raptors at Church & State, Scansa Construction and Christina Hillborne.

factory workers


Awarded work for The Vancouver Sun and The Province newspapers!


Nominated in 3 of the 4 categories in the first West Coast Social Media Awards, including Best Blog and Best Social Media Campaign (for our Zombie Intern Contest).

West Coast Social Media Awards logo


Managing Director Doug Brown buys Copeland from long-time owner Steven Dagg. Sales of Pepto Bismol go up.

Marketing Online story about Copeland purchase


We hire Connect Hearing’s national marketing manager Jodie Carlisle to be our Director of Client Services.

Copeland Director of Client Service Jodie Carlisle


We move offices and are now strategically located between two of the Island’s best breweries. 😉

Laying down the rugs in Copeland's new office


Renowned Texas-based mobile marketing author and specialist Simon Salt joins Copeland in Victoria for 2 days of Mobile Marketing workshops. We host a tweet-up for him and invite guests via a mobile contest.

Doug becomes President of T-CAAN (Trans-Canada Advertising Agency Network) in advance of Copeland hosting the 50th annual conference in Victoria in 2012. Another spike in Pepto Bismol sales.


Our Managing Director 4 A Day student contest goes down to the wire, with U Vic’s Brandon Wright and Royal Roads’ Grace Campbell battling for the win to the very last minute of a 3-day online vote. Grace wins by 4 votes and is featured on CTV news story.

Grace Campbell winner of Copeland's Managing Director 4 a Day contest


Copeland busts out with a Mexican Dia de los Muertos party. We hire professional makeup artists Kristin Grant and Christina Cheply, and custom-label beer from Moon Under Water.

Andrea Merson and Michael Tension at Dia de los Muertos

Asmaa Methqal at Dia de los Muertos at Copeland

Jodie Carlisle chairs the 2011 Vancouver Island NABS fundraiser (National Advertising Benevolent Society) at Three Point Motors – a showing of the Cannes winners’ reel.


We introduce The Copeland Collective. What the heck’s The Copeland Collective you ask? We’ll spill the beans in January!


12 Responses to “Zombies, polls, skulls and beer: our year in review”

  1. Jack Steinmann December 12, 2011 at 10:33 pm #

    Cool beans!

  2. maureen blaseckie December 13, 2011 at 8:00 am #

    If this doesn’t land the Pepto-Bismol account, they’re just not paying attention…

    Great year, thanks for sharing it and for taking us along on the ride.

    (And here’s to a repeat in 2012)

    Now, magic beans? Jelly beans? Jumping beans? ooooh, can’t wait.

  3. Doug Brown December 13, 2011 at 8:17 am #

    Anything but has-beans!

    Thanks a million Moe. You’ve been a remarkable and much appreciated supporter of Copeland. And we’ve never even met! Let’s change that in 2012.

  4. KELLETT (@kellcomminc) December 13, 2011 at 9:43 am #

    hope you had fun stepping back and looking at the year – definitely eventful! and if/when you get bored of advertising apparently there’s a niche in student contests waiting for you.

  5. Doug Brown December 13, 2011 at 9:49 am #

    Not sure how many times we can go back to that well Bill…but they were the best fun of the year and we got some good PR. Agency self-promotion isn’t trade ads anymore eh?

  6. Anonymous December 13, 2011 at 11:36 am #


  7. Marissa Bushe December 13, 2011 at 8:54 pm #

    Wow! What a year. I’ve been a fan from afar (admiring your work from Vancouver) and this recap has made me excited to see what 2012 holds in the cards for the Copeland team. Congrats on a great 2011!

  8. Doug Brown December 13, 2011 at 9:21 pm #

    That’s awesome to hear Marissa! Thank you. Hope you had an equally great year at Edelman. Let us know if your travels bring you to Victoria – be great to have you drop by. All the best for 2012!

  9. Jack Steinmann December 14, 2011 at 7:46 am #

    Okay, if Vancouver is from afar, then I’m going (re)express my admiration from 1,700 miles away. (That’s, ah, 2,700 km.) Congratuations!

  10. Doug Brown December 14, 2011 at 8:02 am #

    We have a new leader! Minneapolis, setting the bar high! You’ve been an awesome supporter Jack, not just this year but since I washed up here. I really appreciate that.

  11. Dave Wallace December 14, 2011 at 11:12 am #

    What an awesome year. Congrats on everything guys. Excited to see what the next year holds.

  12. Doug Brown December 14, 2011 at 12:03 pm #

    Dave, we’re stoked to get the chance to work more closely with you in 2012. Thanks for the props.

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