Mobile technology was supposed to be the final stake through the heart of print media.
Mobile devices let you pull unlimited content to you anywhere you are. The printed magazine and newspaper were going to twitch and grimace a bit but ultimately succumb to the inevitable.
But a funny thing happened on the way to the graveyard.
Thanks to this brilliant new mobile technology, the so-called dead media have risen. Here are a couple of examples.
1. Print media supporting the technology
Magazine titles around mobile devices, apps and operating systems have exploded. The very technology that was supposed to put the media 6-feet under has provided a rich vein (sorry I AM going to stop with all the vampire gags now) of content.
iPhones, Blackberrys, Androids .. there’s a mag for that.
2. Print media using the technology.
Augmented reality not only showcases sexy new dimensions to print media, but it also ushers in new ways for these publications to create advertising opportunities. Ad sales are going to turn a corner when this technology hits its stride.
Check out some of the cool applications of augmented reality in print media.