Raising the dead with mobile technology?

5 Jan

Staking a vampire through the heart

Mobile technology was supposed to be the final stake through the heart of print media.

Mobile devices let you pull unlimited content to you anywhere you are. The printed magazine and newspaper were going to twitch and grimace a bit but ultimately succumb to the inevitable.

But a funny thing happened on the way to the graveyard.

Thanks to this brilliant new mobile technology, the so-called dead media have risen. Here are a couple of examples.

1. Print media supporting the technology

Magazines about Androids

Magazine titles around mobile devices, apps and operating systems have exploded. The very technology that was supposed to put the media 6-feet under has provided a rich vein (sorry I AM going to stop with all the vampire gags now) of content.

iPhones, Blackberrys, Androids .. there’s a mag for that.

2. Print media using the technology.

Augmented reality not only showcases sexy new dimensions to print media, but it also ushers in new ways for these publications to create advertising opportunities. Ad sales are going to turn a corner when this technology hits its stride.

Check out some of the cool applications of augmented reality in print media.


9 Responses to “Raising the dead with mobile technology?”

  1. Jody Beck (@jody_beck) January 5, 2012 at 4:14 pm #

    Well, what did you think was going to happen?! 🙂

  2. Doug Brown January 5, 2012 at 4:18 pm #

    Actually print media are far more like werewolves than vampires, given their potential for transformation into something altogether more awesome and terrifying!

  3. Bryan Dwyer January 6, 2012 at 1:50 am #

    After receiving a Kindle for Christmas, print’s digital reincarnations now takes up a large share of my reading time. They need some work on presentation, but as far as a next life goes, the possibilities look promising.

  4. jenni m. January 6, 2012 at 3:40 am #

    Maybe it’s just that I love print so much and I’m being stubborn about it but I think the death of print is some ways off yet. I just read an article about Facebook partnering with MOO Cards to allow users to create printed business cards based on their FB profile. At the end of the day there is still an attraction to a tangible product that you can hold, and flip over.

    Link to the article: http://bit.ly/AuYvKK

  5. Doug Brown January 6, 2012 at 6:01 am #

    > I haven’t made the switch to an online reader yet Bryan because I’m a lot like Jenni…I love the printed version. The way I read a book or mag or paper is to flip back and forth. Sometimes I even read magazines backwards. I like to get an entire view of the thing which you can’t really do with a reader. Do you like the format better? The benefits of having everything you read in one place is clear…

    > Thanks for the link Jenni. What will keep print media healthy and growing is thinking like this. I guess that neatly ties back to the theme of the post, which is using new technology to rejuvenate existing media. I am still going to hand out a business card at a mixer, rather than clink smartphones.

  6. Bryan Dwyer January 6, 2012 at 11:43 am #

    I love the format, but perhaps it’s the novelty. I do find my endurance is higher reading on an eReader; I finish more articles, read more pages, and read more often. Also, getting the paper every morning electronically is great, although I do miss the funnies. And there is something primal in the reward of getting to push a button to turn the page.

  7. Doug Brown January 6, 2012 at 2:25 pm #

    I wonder if you are more or less likely to fall asleep with an eReader Bryan? Paper acts on me like a sedative…or so the evidence would lead me to conclude. 😉

  8. Stef January 9, 2012 at 9:03 am #

    Just to add to your blog post, I just found a New Years Augmented Reality Campaign. Volkswagen Singapore launched in their daily newspaper.


    Check it out!

  9. Doug Brown January 9, 2012 at 9:07 am #

    They’re using the app to “enhance the experience”, which is the perfect application of it. Great to see my old mates in Singapore leading the way with this thinking. Thanks a lot for pointing this one out Stef!

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