Pinterest, you’ve got my interest!

30 Jan

Guest post by former Copeland intern Stefanie Grieser

Blogging advice: Love it or leave it , a previous Copeland blog post stressed that regularity in a blog is key and in order to achieve that you must love blogging and “wholeheartedly believe in it.”

Well, I guess that puts me in the “leave it” pile. I did, however, discover something that gives me a happy medium. It’s this new thing called Pinterest.

As it turns out, I am not the only Pinterest fanatic. Apparently it’s the new “it” social media thing and is rapidly growing. So what is Pinterest? What makes Pinterest so great? And why is not just another social media sharing service?

Pinterest is an online, virtual pin board. It creates virtual links through images and videos, called ‘pins’ which can then be categorized, organized and shared on ‘pin boards’. I like to think of it as some sort of mix between a blog, Twitter and Flickr.

In today’s digital era, images and photos are far more likely to be shared than an article. There has been a significant shift in the power of visual content which makes the visual aspect of Pinterest very compelling, but that’s not the only factor that makes it so successful. Few other social networks have captured the combination of self-expression, content sharing and visual imagery in such asimplistic way.  On top of that, it is another great marketing tool that engages conversation, forecasts trends and drives product sales.

Pinterest Marketing

And why can Pinterest work for your business?

It’s focused. Like I said, pin boards are categorized by interests and the search functionality will allow customers to find products or services they are already interested in.

On the other hand, people also love to surf Pinterest and you don’t even have to be a member to simply browse. This allows customers unintentionally stumble upon your product. Can anyone say goldmine?

The photo has a link that redirects your customer back to your site where they can purchase the product.

It a social network (duh), allowing you to engage with your customers.

There is so much room for exploration and creative marketing campaigns!

Graphic Designers (Heck, even ad agencies), this one is for you. You can showcase your portfolio on Pinterest, provide a description on the piece, the concept behind it and any other information you might want to provide. The same goes for artists and photographers.

Restaurants and bakeries, you can upload photos of your dishes. NPO’s you can share your orgainization’s story through quotes and pictures to promote your cause.

LinchPinSEO’s infographic shares some more neat ideas on Pinterest marketing so check it out.

As a marketing student, I created a pin board that focuses on advertising and is my substitute to a blog. I have already pinned some of my favourtie advertisement work. My comment below the image allows me to explain why I enjoy (or don’t enjoy) a certain advisement or marketing campaign and credit the specific agency. The comment isn’t as long as a blog post of course, but doesn’t have a word limit either. I can still write a short blurb expressing my opinion. People can comment on my pins just like they comment on a blog and can also “repin”, similar to Twitters retweet function. It is a work in process, but feel free to check out my Pin Board!

All in all, I believe that this new social media platform has huge potential and room for creative, innovative, engaging and focused marketing strategies.


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6 Responses to “Pinterest, you’ve got my interest!”

  1. tribalstylemarketing January 30, 2012 at 2:45 pm #

    Very cool~! I didn’t even know what it was until now. Ever changing social media landscape is hard to keep up with.

  2. Brett Blair (@brett_blair) January 30, 2012 at 7:26 pm #

    I enjoyed your post! I read another article about pinterest today as well, and had heard little of it before. You may have hooked me!

    brett

  3. Jan Rossi January 30, 2012 at 7:43 pm #

    Right on! I agree! Just spent two hours posting “Pin It” buttons on my customers Facebook Welcome pages so that users can pin their information – and I got to pick the picture….so it was easy for them…..

    Great thoughts! Keep sticking to what you believe. The whole “you have to post every day” mantra I think is so silly too.

    More posts from “the former intern”! (hey – you might be the new “Girl with the Green Scarf” lol

    (clearly time for me to go home…) 🙂 Jan

  4. Stef January 30, 2012 at 9:00 pm #

    tribalstylemarketing – I completely agree. It seems like new social media start-ups are popping up everywhere and it is most definitely hard to keep track of all of them. Pinterest grabbed my attention simply because I could browse around before I committed to anything serious.

    Brett – Thank you. Ya, I was reading my Twitter feed and there were a lot of articles talking about Pinterest today. Perfect timing!

  5. fnotph February 2, 2012 at 11:11 pm #

    Hey Jan! I apologize for the late response to your comment. You bring up a good point that I didn’t mention in my blog. The pin it button. If you have anything visual to share, use it on your website! It makes it easy for users to share your visual content on their pinboards. And like most social media sites these days there is also a “follow me on Pinterest.” button.

    Thanks for the support. Copeland is kind enough to allow me to post on their wicked blog! Glad I could contribute and I hope to do it again in the future. And as for the green scarf…I love scarfs. And probably have one in every colour. So maybe the next time I post it will be a different scarf. Haha – okay, now it’s time for me to go to bed. Cheers!

  6. Stef February 2, 2012 at 11:14 pm #

    And for the record – I posted as fnotph, but that last comment would be me, Stefanie.

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