Bring your brand to life where it matters most

8 Feb

Incredible Hulk "fearless" at Square1

Take a long hard look at your brand and what it really stands for. Are your values just words on a page? Or does your company LIVE those brand values every day.

“We live to be innovative and unconventional and yet keep the experience simple for our customer.”

Fantastic. How do you reflect that position on a day-to-day basis away from your external marketing efforts? How do you answer your phone to underline it? How does your accounting system match up? What are you internal processes that support innovation and simplicity? That’s where the rubber hits the road.

Companies that live their brand values – and live with them – find it effortless to communicate them externally. And they get buy-in from the most important brand ambassadors they have: their employees.

Companies that wear their values on their sleeve know where they’re going and how to get there.

I watched this principle in action this week in the offices of Dallas-based Conversion Optimization agency Square1.

brand values on Square1 boardroom glass

They have listed their four key brand values (Curious, Fearless, Creative and Strategic) on the glass wall of their boardroom and each value receives epic personification in the form of a character and an associated value statement.

When you approach the front door, you are accosted by an 8-foot Hulk, who represents Fearless. That’s a big first impression.

The other 3 are placed at strategic areas throughout the office.

Hiawatha "curious" at Square1

Spiderman "creative" at Square1

Soldier "strategic" at Square1

There are tons of other dramatic and creative things going on in their workspace, including a massive combat scene in the creative department.

This is a company that is serious about its values.

How serious is your business about yours?

Creative department mural in Square1


2 Responses to “Bring your brand to life where it matters most”

  1. tribalstylemarketing February 8, 2012 at 4:17 pm #

    That is really cool! I think I want a giant replica of Iron Man. It would symbolize that you have to be made like “Iron” to bust through the negativity of the naysayers!

  2. Doug Brown February 8, 2012 at 4:20 pm #

    You can imagine this gang had some fun bringing these values to life. It shows. Having fun and being creative is what the biz is supposed to be about after all!

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