Take a long hard look at your brand and what it really stands for. Are your values just words on a page? Or does your company LIVE those brand values every day.
“We live to be innovative and unconventional and yet keep the experience simple for our customer.”
Fantastic. How do you reflect that position on a day-to-day basis away from your external marketing efforts? How do you answer your phone to underline it? How does your accounting system match up? What are you internal processes that support innovation and simplicity? That’s where the rubber hits the road.
Companies that live their brand values – and live with them – find it effortless to communicate them externally. And they get buy-in from the most important brand ambassadors they have: their employees.
Companies that wear their values on their sleeve know where they’re going and how to get there.
I watched this principle in action this week in the offices of Dallas-based Conversion Optimization agency Square1.
They have listed their four key brand values (Curious, Fearless, Creative and Strategic) on the glass wall of their boardroom and each value receives epic personification in the form of a character and an associated value statement.
When you approach the front door, you are accosted by an 8-foot Hulk, who represents Fearless. That’s a big first impression.
The other 3 are placed at strategic areas throughout the office.
There are tons of other dramatic and creative things going on in their workspace, including a massive combat scene in the creative department.
This is a company that is serious about its values.
How serious is your business about yours?