“Change is inevitable. Except from a vending machine.” Robert C. Gallagher
2011 was a year of operatic change for Copeland. We lost clients, we won clients. We lost co-workers, we gained co-workers. Some of our traditional revenue streams dried up and new ones began to flow.
Whatever else you can say about 2011, we attacked it with everything we had. We worked hard and we played hard. And we made substantial changes along the way.
Here’s a month-to-month recap of an unforgettable year.
Our 2-year old blog competes against 11 American ad agencies for Fuel Lines Ad Agency Blog of the Year. We finish second in the online poll behind Texas agency Square1.
We launch our Zombie Intern Contest. It nets us 3 excellent Island interns, including winner Danny Prew, from the Pacific Design Academy.
The online contest also puts us on the homepage of the world’s largest advertising publication, Advertising Age.
Heads down, powering through work for new client wins Academy of Learning, the Raptors at Church & State, Scansa Construction and Christina Hillborne.
Awarded work for The Vancouver Sun and The Province newspapers!
Nominated in 3 of the 4 categories in the first West Coast Social Media Awards, including Best Blog and Best Social Media Campaign (for our Zombie Intern Contest).
Managing Director Doug Brown buys Copeland from long-time owner Steven Dagg. Sales of Pepto Bismol go up.
We hire Connect Hearing’s national marketing manager Jodie Carlisle to be our Director of Client Services.
We move offices and are now strategically located between two of the Island’s best breweries. 😉
Renowned Texas-based mobile marketing author and specialist Simon Salt joins Copeland in Victoria for 2 days of Mobile Marketing workshops. We host a tweet-up for him and invite guests via a mobile contest.
Doug becomes President of T-CAAN (Trans-Canada Advertising Agency Network) in advance of Copeland hosting the 50th annual conference in Victoria in 2012. Another spike in Pepto Bismol sales.
Our Managing Director 4 A Day student contest goes down to the wire, with U Vic’s Brandon Wright and Royal Roads’ Grace Campbell battling for the win to the very last minute of a 3-day online vote. Grace wins by 4 votes and is featured on CTV news story.
Copeland busts out with a Mexican Dia de los Muertos party. We hire professional makeup artists Kristin Grant and Christina Cheply, and custom-label beer from Moon Under Water.
Jodie Carlisle chairs the 2011 Vancouver Island NABS fundraiser (National Advertising Benevolent Society) at Three Point Motors – a showing of the Cannes winners’ reel.
We introduce The Copeland Collective. What the heck’s The Copeland Collective you ask? We’ll spill the beans in January!