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4 ways November 17 is going to change your life

10 Nov

Ok, so maybe helping the advertising + marketing + PR + web design + communications + media community isn’t itself enough reason to get you to attend the NABS fundraiser on Thursday November 17 at Three Point Motors.

Fine.

Here are 4 more reasons that will each change your life.

1. You will want to switch your career.

Mad Men and Women in the office

The Cannes winners show-reel will be a BLAST. Forget the Super Bowl half-time snooze-fest. The Cannes reel is the cream of the world’s TV commercials. You will laugh, you will cry, you will wish you worked in advertising like we do. Then you will quit your job and start your own agency.

2. You’ll probably win the lottery.

Celebrating winning the lottery

We have free entry tickets (generously donated by International Guide & Visitor’s Choice) to give away to the first 3 people who get 3 friends to attend. Get out there and spend a few minutes hustling your peeps! Not only will you get to hang and drink and chat with them at a cool event, but you’ll receive one of the free tickets, worth $35 a pop. $35 – that’s a lot of winning lottery tickets folks.

3. Your life will become more interesting.

photo of the most interesting man in the world

The silent auction will have you gasping out loud: Return airfares to Vancouver with Helijet, a pair Canucks tickets, passes to the Victoria Symphony, a painting by Kristin Grant (that amazing artist who did our makeup for Dia de los Muertos), Butchart Garden passes, IMAX passes, Bay Centre gift certificates, car rental from Budget, a 2-night stay at Parksville Beach Place…the list goes on. Imagine your life if you got ALL of them!

4. You will be immortalized.

self portrait Vincent Van Gogh

Renowned caricaturist Mark Siermaczeski will be there to whip up a portrait of you doing something embarrassing, hopefully not self-mutilation. He only charges $20 per portrait, and that’s not much to pay to be immortalized, is it.

So, what, you need a 5th?

Please go directly to the ticket purchase site and help out this incredibly worthwhile charity. NABS, the National Advertising (+ marketing + PR + web design + communications + media) Benevolent Society.

Thank you. And see you there!

When do you find time to think?

24 Sep

You’ve probably seen the video of the woman walking through the shopping mall texting on her mobile device. If not, brace yourself.

She is an icon of our times, however unwittingly. We are so hyper-connected that free-time, in particular time to think, has been filled with technology, information and social connectivity.

So I wondered when do the people who have to think  – and that would be all of us – actually find the time to do so these days?

Jay Baer author of The Now RevolutionJay Baer : The reality is I think when I’m on planes. I write 90% of my blog posts in the sky, and it’s the one time I can block out everything. Fortunately I fly enough that I get good stretches of thinking time on a regular basis.

 

Simon Salt author of Social Location MarketingSimon Salt : I think when I’m in the shower before bed. I go in there knowing I will use the time to just think about things I need to be thinking about. The hot water relaxes me and helps me focus.

 

Doug Brown from CopelandMe : I walk to work and back every day at a brisk pace. That gives me two x 20 minute stretches of pure thinking-time. The speed ramps up the urgency and normally the critical stuff comes up right away.

So when or where do you get your thinking done?

Texting creates emotional art

24 Apr

I discovered this ingenious art installation created for Museo Nacional de Antropologica in Mexico City.

It’s like a giant lite-brite; a 45-foot cylindrical steel tower with small, resin-based Tlaloc figurines attached to it. (Tlaloc is the ancient Aztec god of rain). Inside each figurine is a multi-coloured LED.

Here’s where mobile technology takes over.

Passers-by are encouraged to text to a certain number and indicate their current emotion, either:  Love, happy, mad, sad etc. Each emotion is represented by a colour. Love = red, happy = green, mad = blue and so on.

As the texts are received, a program groups the emotions in the order they are received and lights a figurine.

In essence, the installation becomes a barometer of the mood of the public at any given time.

(Images from Behance Network)

Why doesn’t advertising always tell the truth?

10 Apr

(Guest post by 8-year old blogger Lola Brown)

My Papa tells me not to believe everything I see on TV. So I don’t.

You know what is crazy is that Dove soap commercial. They say that it isn’t like the soap that dries your skin. Well I have Dove soap at home and it dried in the soap dish. The top of it is completely covered in wrinkles. So I think the same thing will happen to my skin.

Then in the Littlest Pet Shops commercial the girls who are playing with the Pet Shops are teenagers. Teenagers don’t play with little kid toys! I play with Pet Shops. I like the bunnies the best. But I’m only 8.

Lola

How do you deal with fear?

11 Mar

A number of Copelanders  got a chance to hear Tom Benson, Chief Experience Officer at Wildplay Element Parks, speak last night at the University of Victoria’s annual Business Banquet.

In front of a room full of BComm students and members of the business community, Tom dealt with an issue I have never before heard addressed from other business leaders.

Fear.

His fears. Our fears. He used it to drive home a point that really resonated with me.

Great leaders have to get past their fear. They have to face it, acknowledge it and act anyway.

When you move into action from a fearful position, he told us, you don’t grow as a person: You reveal something that is already there.

Made me realize we are all born with the capacity to handle fear and act admirably. It isn’t something that belongs to a select few. “Acknowledge your fear and act anyway.” We can all be leaders if we remember that.

I hope the students, our business leaders of the future, were listening.

Advertising the end of the world

9 Mar

My relentless scouring of the planet for incandescent bursts of creative brilliance brought me to Brazilian artist Nele Azevedo. She created this compelling installation of 1,000 ice figurines, entitled Melting Men, to highlight global warming.

She arranged them on the steps of the concert Hall in Berlin’s Gendarmenmarkt square with temperatures pushing 25C.

The little guys lasted less than half an hour.

What does the average Canadian look like?

7 Mar

National Geographic is making a rather large deal out of the planet hitting 7 billion inhabitants. Their latest issue introduces the world to a composite profile of the world’s most typical human being.

His segmentation profile (as men slightly outnumber women) looks like this:

  • –       28 years old
  • –       right-handed
  • –       Makes less than $12,000 a year
  • –       Will likely live to 73.1 years of age
  • –       Has a cellphone…but no bank account
  • –       Han Chinese

Researchers averaged 190,000 photos to create the composite you see above. If you fit this description, don’t feel too cocky. You’ve got 20 years as the dominant demographic. Then the Indian male takes over. Here’s a short video on the feature:

I thought it would be interesting to see what the most typical Canadian looks like so I did my own profile with photo composite.

She (because women slightly outnumber men in Canada) is:

  • –       41.1 years old, but only admits to 39
  • –       right-handed
  • –       Makes $38,400 a year
  • –       Will likely live to 80.4 years of age
  • –       University educated
  • –       Has a cellphone, a bank account and a retirement income plan
  • –       Caucasian

And here’s what she looks like, based on averaging 118,464 photos together this weekend:

Oh come on. You can’t blame a guy for loving curling.