These are among the most beautiful examples of architectural photography I have ever seen. The photographer took full advantage of the movement, light, and natural construction materials used in the design.
When I fist saw the top image I was blown away by the design of the room, the beautiful skylights, and the afternoon sun streaming in.
Then I realized I was inside a violin. As a classically trained violinist I probably should have been quicker on the uptake.
These shots are part of a larger campaign for the Berlin Philharmonic, with the tagline “closer to the classical.” “Closer” is an understatement: we are looking at the inside of some of the most recognizable (from the outside) classical musical instruments.
Did you know what you were looking at right away?
(photos courtesy of ibelieveinadv.com)
Clients, please trust your agencies when they tell you that there is too much going on in your ad and ask to cut back.
Businesses, like some people, tend to cover too much ground about themselves when given the opportunity, such as an ad.
You can probably recover personally from going on endlessly about yourself during an encounter. But out there in media land, your busy ad will be ruthlessly tuned out and will probably not be given a second glance again, despite all the media money you are committing to it.
If you can be short and sweet, your audience will far more likely welcome further engagement with you. If, however, you seize the moment to blab on about everything you think is great about yourself and include as many call-to-actions as possible, please don’t be surprised that the idea got lost (hoping there was one), the ad didn’t work and that no one wants to play with you now at recess.
Say one thing. Say it well. Say it memorably well. Then shut up.
Like these did.