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Pinterest, you’ve got my interest!

30 Jan

Guest post by former Copeland intern Stefanie Grieser

Blogging advice: Love it or leave it , a previous Copeland blog post stressed that regularity in a blog is key and in order to achieve that you must love blogging and “wholeheartedly believe in it.”

Well, I guess that puts me in the “leave it” pile. I did, however, discover something that gives me a happy medium. It’s this new thing called Pinterest.

As it turns out, I am not the only Pinterest fanatic. Apparently it’s the new “it” social media thing and is rapidly growing. So what is Pinterest? What makes Pinterest so great? And why is not just another social media sharing service?

Pinterest is an online, virtual pin board. It creates virtual links through images and videos, called ‘pins’ which can then be categorized, organized and shared on ‘pin boards’. I like to think of it as some sort of mix between a blog, Twitter and Flickr.

In today’s digital era, images and photos are far more likely to be shared than an article. There has been a significant shift in the power of visual content which makes the visual aspect of Pinterest very compelling, but that’s not the only factor that makes it so successful. Few other social networks have captured the combination of self-expression, content sharing and visual imagery in such asimplistic way.  On top of that, it is another great marketing tool that engages conversation, forecasts trends and drives product sales.

Pinterest Marketing

And why can Pinterest work for your business?

It’s focused. Like I said, pin boards are categorized by interests and the search functionality will allow customers to find products or services they are already interested in.

On the other hand, people also love to surf Pinterest and you don’t even have to be a member to simply browse. This allows customers unintentionally stumble upon your product. Can anyone say goldmine?

The photo has a link that redirects your customer back to your site where they can purchase the product.

It a social network (duh), allowing you to engage with your customers.

There is so much room for exploration and creative marketing campaigns!

Graphic Designers (Heck, even ad agencies), this one is for you. You can showcase your portfolio on Pinterest, provide a description on the piece, the concept behind it and any other information you might want to provide. The same goes for artists and photographers.

Restaurants and bakeries, you can upload photos of your dishes. NPO’s you can share your orgainization’s story through quotes and pictures to promote your cause.

LinchPinSEO’s infographic shares some more neat ideas on Pinterest marketing so check it out.

As a marketing student, I created a pin board that focuses on advertising and is my substitute to a blog. I have already pinned some of my favourtie advertisement work. My comment below the image allows me to explain why I enjoy (or don’t enjoy) a certain advisement or marketing campaign and credit the specific agency. The comment isn’t as long as a blog post of course, but doesn’t have a word limit either. I can still write a short blurb expressing my opinion. People can comment on my pins just like they comment on a blog and can also “repin”, similar to Twitters retweet function. It is a work in process, but feel free to check out my Pin Board!

All in all, I believe that this new social media platform has huge potential and room for creative, innovative, engaging and focused marketing strategies.


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How to survive the end of the world in 2012

5 Dec

Monk watching tidal wave in 2012

I read this very enlightening post on B2C entitled The Future of Marketing: 46 Experts Share Their Predictions For 2012.

I suggest you take a look.

One thing that everyone can agree on is that no one agrees on anything.

The future of marketing next year is either mobile, social media, consumer data, results, apps, targeting advertising, KPI, brand control or one of several dozen other must-haves.

There is a sense of intense singularity around what you need to do next year to survive. So where does that leave you? Do everything and cover off all the bases?

The future is a snake in your sleeping bag. The instinct is to thrash around and try to kick the living crap out of the thing. But maybe it’s better to just lie still and assess.

Here at least are 4 essentials components of success in marketing in 2012. And surprise, they’re no different than 2011.

1. Ensure your website is killer. By that I mean engaging, simple to navigate and constantly updated. It is your most important selling tool, likely your first impression and the hub of all your marketing efforts.

2. Have an SEO strategy in place. Google “Marketing and advertising Victoria BC” and see what comes up first. Optimum search placement is the result of a smart SEO strategy. No point having a killer website without this one.

3. Offer a mobile-friendly website. No point having a killer website and a smart SEO strategy without one of these. Don’t have one? Drop me a note and we’ll get you one toot sweet.

4. Invest in knowing your customer better. Spend some time and some money on this because content might be king, but knowledge is power. And kings get assassinated by their snaggle-toothed lieutenants all the time.

If you’re doing all four, you can focus on growth and stop thinking about just surviving.

Good luck to your business in 2012!

Skewering the world’s last dictator

29 Nov

Out of South Africa this week comes a TV commercial for Nando’s grilled chicken restaurants – the same one that’s on the corner of Government and Pandora here in Victoria.

This cheeky, hilarious spot lampoons Zimbabwe’s iron-fisted ruler Robert Mugabe, who sits alone in his dining room at Christmas, glumly remembering the good times with his fellow dictatorial buddies, Muammar Gadaffi, Saddam Hussein, PW Botha and Idi Amin.

When you’re done chuckling, note that this is really just a traditional product and price ad – they’re actually trying to sell something. It survives repeated viewings beautifully and while only a few days old, has already chocked up 440,000+ views on YouTube.

Clearly somebody is executing an exceptional digital and PR strategy around this entertaining spot.

Check out Nando’s whimsical website too. It’s almost as much fun as the TV ad.

Copeland’s pig/dog/goat thing

18 Apr

The question I get asked most often about Copeland is not who our clients are, or what we look for in an employee.

It’s: What’s with the sheep on the bike in your website? Or is it a pig?

The critter is actually Tom Hammarberg’s updating of the old Copeland dog, cross-bred with several farm animals.

He’s…it’s…riding a bike (downhill) because we think working with an agency should be an easy, exhilarating experience.

Tom recently gave the pig/dog/goat another reason to be riding like mad on his bike. As you can see here.

Nice when the cherry blossoms are back in bloom. Even when you are being hounded by zombies.