Tag Archives: business

Pinterest, you’ve got my interest!

30 Jan

Guest post by former Copeland intern Stefanie Grieser

Blogging advice: Love it or leave it , a previous Copeland blog post stressed that regularity in a blog is key and in order to achieve that you must love blogging and “wholeheartedly believe in it.”

Well, I guess that puts me in the “leave it” pile. I did, however, discover something that gives me a happy medium. It’s this new thing called Pinterest.

As it turns out, I am not the only Pinterest fanatic. Apparently it’s the new “it” social media thing and is rapidly growing. So what is Pinterest? What makes Pinterest so great? And why is not just another social media sharing service?

Pinterest is an online, virtual pin board. It creates virtual links through images and videos, called ‘pins’ which can then be categorized, organized and shared on ‘pin boards’. I like to think of it as some sort of mix between a blog, Twitter and Flickr.

In today’s digital era, images and photos are far more likely to be shared than an article. There has been a significant shift in the power of visual content which makes the visual aspect of Pinterest very compelling, but that’s not the only factor that makes it so successful. Few other social networks have captured the combination of self-expression, content sharing and visual imagery in such asimplistic way.  On top of that, it is another great marketing tool that engages conversation, forecasts trends and drives product sales.

Pinterest Marketing

And why can Pinterest work for your business?

It’s focused. Like I said, pin boards are categorized by interests and the search functionality will allow customers to find products or services they are already interested in.

On the other hand, people also love to surf Pinterest and you don’t even have to be a member to simply browse. This allows customers unintentionally stumble upon your product. Can anyone say goldmine?

The photo has a link that redirects your customer back to your site where they can purchase the product.

It a social network (duh), allowing you to engage with your customers.

There is so much room for exploration and creative marketing campaigns!

Graphic Designers (Heck, even ad agencies), this one is for you. You can showcase your portfolio on Pinterest, provide a description on the piece, the concept behind it and any other information you might want to provide. The same goes for artists and photographers.

Restaurants and bakeries, you can upload photos of your dishes. NPO’s you can share your orgainization’s story through quotes and pictures to promote your cause.

LinchPinSEO’s infographic shares some more neat ideas on Pinterest marketing so check it out.

As a marketing student, I created a pin board that focuses on advertising and is my substitute to a blog. I have already pinned some of my favourtie advertisement work. My comment below the image allows me to explain why I enjoy (or don’t enjoy) a certain advisement or marketing campaign and credit the specific agency. The comment isn’t as long as a blog post of course, but doesn’t have a word limit either. I can still write a short blurb expressing my opinion. People can comment on my pins just like they comment on a blog and can also “repin”, similar to Twitters retweet function. It is a work in process, but feel free to check out my Pin Board!

All in all, I believe that this new social media platform has huge potential and room for creative, innovative, engaging and focused marketing strategies.


Confessions of an Art Dork Intern

2 Nov

A guest post by our latest and greatest intern, Mia Watkins

Before I start gushing about the amazing-ness that is Copeland Communications and my intern experience I feel a little back-story is required.

I would like to start off with a run down of the thought process of your quintessential visual arts student who is halfway through their degree: “Alright! Let’s get this painting done…and this drawing…and that sculpture… hang on a sec, hold up, what the heck am I doing? Am I really a Visual Arts major? Maybe I should be rethinking this and asking myself what I actually expect to do with my life and how can I ensure that I get there!”

Now, as a result from this what-the-flip-am-I-going-to-do-with-this-degree personal crisis I decided that I seriously needed to falcon punch my career direction in the gut and thusly gave myself a kick in the pants towards the career counseling office at UVIC. Several career placement tests and academic advising appointments later I deduced that I was rather interested in business as well as art. Problem, they wanted me to take math, and various other smart people courses, this was an impossible for my art dork brain to comprehend and as such a compromise of a business minor was reached, because, that’s almost as good… right?

Whatever I was going to do with my life, it had to incorporate creativity and a balance of the business world and the art world. Art direction soon became a viable candidate and I realized that I had always been fascinated by the world of advertising. I was advised by the career discovery type people at UVIC to get out there and get in contact with actual, real life, Art Directors, and my “Victoria advertising agency” google search began.

My perusal was rather short lived as a result of Copeland’s kick ass website promptly halting my search in its tracks. A phone call away and I had set up a meeting with Michael Tension, Art Director at Copeland.  After meeting him I pretty well skipped down Government Street thinking, “holy cow that was great, I think I might like to do that when I grow up, but what can I do to get there?” Turns out there are these little things called internships, and it turns out Copeland likes them!

After I spent all summer literally dreaming about interning at Copeland I decided it was time to take action and contacted Doug Brown. To my surprise I was granted a meeting with him and I. Got. The. Job. What? Definitely left the office and did a little happy dance half a block away accompanied by the typical “I am a very excited girl” squeal.

So far everything about this internship has been awesome. After the interview I was set up with my own desk (awesome) as well as my own swivel chair (double awesome) in the creative department (the most awesome).

As I’m sure you are aware the Creative Department, or as I like to call it the Man Folk Department of Hilarious-ness, is a conglomeration of excellently talented and creative minds. Comprised of Senior Art Director Brad Felt, Art Director Michael Tension, and in digital,  Tom Hammarberg. These guys have been a great in helping a complete Adobe CS newb like myself develop a grasp of the programs that are the most essential for an aspiring art director to possess.

During my time working with these fantastic individuals I have acted as a sort of junior illustrator, using my arty student business to sketch concepts for logos, beer labels, and other projects, many of them curiously involving skeletons. In addition to this I have been pulled into creative briefs, brainstorms and client meetings. There has really been a “part of the group” feel to this internship which is greatly appreciated as it allows me to get a feel of what it might be like to work in this field for realsies. My opinions have been taken into account and everyone has been very encouraging of any input I may have to offer.

I still have two weeks or so left to my internship and I am very thankful for this opportunity knowing that I will walk away from this incredibly enlightening and valuable experience with a very positive outlook on the advertising industry. A thank you in is order to Doug Brown and everyone at the office, all of whom have made this experience supremely lovely.

Thanks guys!

If you like, you can follow me on Twitter at @MiaWat and check out my art stuff at http://danicamia.deviantart.com/.

(Doug’s note: Mia was just awarded our Rock Star of the Week award for her amazing creative abilities and for being the best kind of art dork intern you could ever find.)

Can Web 2.0 help your business?

7 Dec

Everyone is talking about Web 2.0, and how beneficial it is to their business.  You keep hearing that your customers demand it, your competition has it, and your business needs it.  The only real question you have is – what the heck is it?

The first iteration of the internet saw companies treating the web like little more than a more visually impressive newspaper.  The companies created the ads, posted them on their site, and waited for people to check it out.  There was no opportunity for the customer to interact with the site; it was just a one-way delivery of information.

Then Web 2.0 happened.  Here, we see websites that allow – some willingly, some cautiously – user generated feedback.  This provides the customer with a vehicle to interact with the companies and brands that they support.  And forward thinking companies understand that Web 2.0 can bring them more loyal and engaged customers.  For a more detailed explanation of Web 2.0, check Tim O’Reilly’s site here

Seth Godin wrote the secret to running a successful business:

– Ask your client what they want

– Give it to them

– Ask them if they liked it

– If they did, do it again

This is a great model for your business to use if you want to benefit from Web 2.0, but only if you want to hear what your customers are saying.  But it will take more than just doing it once and hoping that it takes off.  You’ll need to provide value, and then share this with your customers.  Then you need to provide an opportunity for your customers to share their thoughts, and you need to respond to this – not moderate it.  Be happy that your customers are providing you the feedback to make your product better.  They are doing this because they want you to make something that they can use, love, and share. 

And isn’t that the kind of customer that you really want?