Tag Archives: Canadian advertising agencies

The upside of turning 50

1 Sep

Today marks a significant date for member agencies of T-CAAN, the Trans Canada Advertising Association Network, of which Copeland is a member.

We enter our 50th year.

T-CAAN founder Bill Whitehead Sr.More significantly, the founder of the network, Bill Whitehead Sr., logs in his 50th year at the head of the table. Think about that.

This association of independent ad agencies, the oldest in North America, gives owners and managers a support team across the country. We share resources and best practices, pass along new business opportunities and generally help each other out as we can.

This map shows the office network, stretching from Whitehorse and Victoria to St. John’s.

A map of Canada including all the agencies in the T-CAAN network

A truly national network. Imagine the potential.

Every year we gather at one of these cities for a 4-day conference of inspiring speakers, discussions of new developments and problem-solving workshops.

After hours, we share ideas and horror stories over bottles of whatever is cold.

For agencies in isolated markets, the conference gives us face-time with other advertising professionals who are generous with their advice and time. That’s a god-send.

The next conference is in Victoria.

In June 2012, Copeland and Victoria will host the 50th annual conference, which we’ve themed FAST FORWARD. We’ll certainly include a retrospective of T-CAAN’s first 50 years (REWIND), but we’ll be focusing on where the industry is going in such a hurry.

We are already gearing up to welcome the big crowd we expect to make the trip to our beautiful city. And we get to throw the party of the year (PLAY), which is the fun part of turning 50.

Wonder how the zombies are going to figure into this…

T-CAAN's 50th annual conference logo with a zombie