Tag Archives: Kayode Wan

Superstar student summer update

21 Jul

We’ve been involved with lots of students in the past year and things happen awfully fast when you’re making the transition from school to the working world. We thought we’d bring you an update on what these remarkable talents are up to.

Some have been interns, some have been profiled on our blog, while others are just clearly doing the right things.

UVic BComm student Michela BylMICHELA BYL  Classes end next week for this U Vic BComm student, one of our Up and Comers. She is currently preparing her final venture pitch with her team. Then it’s exhale and time to plan the fall. You may recall that she dreams of a job at Holt Renfrew. She is continuing to pursue that while keeping her eyes peeled for other opportunities. Before she makes any big moves she is taking a well-earned trip to South East Asia.

Capilano University grad Stephan RosgerSTEPHAN ROSGER  A recent Copeland intern and @rosger on Twitter, this guy is a whirling dervish of creative energy and enthusiastic mining of digital developments. Stephan (pronounced STEVEN not STEFAN, blame his parents for making it difficult) is currently back in Vancouver having finished his diploma in Interactive design from Capilano University. Believe me he won’t be long on the sidelines. His Linkedin profile gives you a really great snapshot of his talents.

Camosun BBA student Cale FrombachCALE FROMBACH  A finalist in the Zombie Intern Contest and an Up and Comer on our blog, Cale is set to graduate from Camosun College with a BBA in December 2011. We are hoping to have him in for an internship before some smart business scoops him up. Currently he’s doing contracting for web services (page redesigns, new programs/applications, etc.) and web media (videos, images, social media consulting) for the provincial government.

Vancouver Island University grad Brad TribbeckBRAD TRIBBECK  One of our Zombie Intern Contest finalists, Brad did not one, but two internships with Copeland this year. He is now back in Nanaimo, having just graduated from Vancouver Island University with a BBA (Marketing), and is working at digital print shop Print Three while casting his credentials across the Georgia Strait looking for work at an ad agency in client servicing. You can check out his profile here.

Vancouver Island University MBA candidate Kayodé WanKAYODÉ WAN  One of our Up and Comers, Kayodé is stuck in the middle of exams and rounding off his semester at Vancouver Island University. He has another semester left which ends in November, after which he will be required to find a four-month internship – and he’s actively on the hunt for it. He’s a passionate brand man (hence his Twitter nick: @brandnutter) and will continue spreading the gospel of humanizing Integrated Marketing Communications.

Camosun College 3rd Year BBA student Bryan DwyerBRYAN DWYER   Another of our Zombie Intern Contest finalists, Bryan just impressed the hell out of us during his 2-month internship and is now working with a local online marketing company, creating online strategies, generating content, and setting up online sites for social media. He returns to Camosun College this September to begin the third year of his BBA in Marketing Communications Management.

Royal Roads BA grad Stephanie KlakSTEPHANIE KLAK  As of last week Stephanie, one of our Up and Comers, has officially finished her B.A. in Professional Communications at Royal Roads – with distinction.  For the past month, she has been working on a documentary/multimedia project on lying in relationships. And, true to her values, she continues to volunteer at Ten Thousand Villages. Meanwhile her antennae are up for opportunities in communications in the non profit sector, the public service, and the political realm – while dreaming about internships in the U.N.

Pacific Design Academy grad Danny PrewDANNY PREW  Our Zombie Intern Contest winner is currently doing time at Copeland and will be with us until late August. After that, he will be on the market and ripe for a job in design. He recently graduated from Pacific Design Academy and bagged an Applied Arts student award for this infographic. You can check out his excellent portfolio here.

UVic BComm grad Dan MacDonaldDAN MACDONALD  The first Up and Comer we profiled, Dan has landed yet another dream internship. His BComm at UVic complete, he has moved to Vancouver to intern at Canada’s best ad agency DDB. He continues to run his Dead Celebrities clothing business while learning the ins and outs of advertising and marketing from some of the best minds in Canada. Way to go Dan!


The value of one

30 May

(Guest post by Vancouver Island University MBA student Kayodé Wan.)

Kayodé Wan is also known as "brandnutter" on TwitterA while back, I had the misfortune of watching the movie, Eat Pray Love – a movie spun off a 2006 memoir by American author Elizabeth Gilbert, staring Julia Roberts. A misfortune because, I was coerced by my mate/host, who wanted to watch a chick flick to help deal with her insomnia. Since I was couch surfing, I had little to say about it.

While trying to keep my eyes open, and faking enthusiasm, one particular scene caught my attention.  Elizabeth, Julia Roberts’ character, is at a café with her mates, and they start this game, where one person mentions the name of a city, and another person mentions a word that aptly describes it. Paris was synonymous with romance: Rome sex, and New York ambition. Immediately, my I.M.C (Integrated Marketing Communications) cap came on: how can this concept be applied to branding?
The singular beauty of the word simple

In this day and age of information overload, brevity honestly is the soul of wit. I get a mild fit of irritation when I peruse a news article for instance, and it’s *blinking* long. You might reckon this a glaring symptom of A.D.D; and you’re probably right – I blame my twitter addiction. Now relating this to branding: can you in one word describe your brand? Or more importantly, can your target audience sum you up in one word?

Apple equals “innovation”. Louis Vuitton equals “posh”. Dana @1shelter Worberts equals “Wasabi-terminator” (my MBA classmate, who at sushi restaurants, devours lumps of wasabi with frightening ease). The bottom line here is, companies that can effectively communicate what they’re about, devoid of being garrulous, score major points: they seep through the fortified and sky-high mental walls of their audience. This is by no means an easy task; KISSING is hard (and by KISSING, I mean Keeping it short and simple).  Now let’s practice, me, Kayode Wan equals “@brandnutter”. Now your turn…

I conclude this train of thought, with a quote by Thomas Jefferson: “The most valuable of all talents is that of never using two words when one will do.”

What is our obligation to students?

26 Apr

Over the past month, we have profiled 6 remarkable local students here on the blog. (Click on a photo to read the post.)

But it simply isn’t enough to acknowledge great students.

As a business community, we have to support them on an ongoing basis as they get their sea legs in the professional world.

Not just this tremendous group, but students period.

Here’s how we can do that:

  • Follow them on Twitter.
  • Connect with them at networking events. Invite them to join you at one.
  • Read their blog posts, comment on them and share them.
  • Check out their Linkedin profiles.
  • Point them in the direction of opportunities you hear of.
  • Recommend them.
  • Offer to meet with them to find out how you might be able to help.
  • Mentor them.
  • Introduce them to people who could benefit them.
  • Offer to speak at their schools.
  • Invite them in to your business as interns.

Most importantly, we need to make this a regular part of how we work. These 6 top students are just the tip of an iceberg flowing out of our schools and into our work force.  I could have written dozens of profiles. Who are their advocates in the community if not us?

We are all students at some stage making the transition into the working world.

What are you doing for a student this week?

Victoria’s Up and Comers, Part 6

24 Apr

This is the last in a series of 6 posts that hopes to bring some promising local grads and current students to the attention of the larger business community.

KAYODÉ WAN:  A brand nutter and a very social guy.

EDUCATION: MBA candidate (2012) Vancouver Island University

LINKEDIN: Kayodé Wan

TWITTER: twitter.com/brandnutter

Although the emphasis of this series has been on Victoria students, we shift our gaze north to the Island’s other university, Vancouver Island University in Nanaimo, for the final installment.

In doing so, we encounter an energetic life-force known as Kayodé Wan.

He is not your conventional student.

A graduate of both Babcock University in Nigeria (Mass Communications) and Seneca College in Toronto (Brand Management), he is now pursuing his MBA in Marketing from VIU. He’s worked with distinction at TD Trust Canada and is currently putting in the part-time hours, while he studies, as the social media co-ordinator for Distility, a Toronto-based brand ID and design company.

He is also a regular provider of fascinating and uncensored opinions on Twitter under his @brandnutter alter ego.

He gets brands. He gets social media. So where do the two ultimately meet? If Kayodé has his way, he’ll be using his interest in both to steer consumer package goods for major multi-national companies like P&G, either from within an ad agency or on the client side.

Yup, he’s got big goals, but his feet seem pretty solidly terra firma.

“I know the importance of paying my dues,” he says. “I also realize that my values absolutely have to align with the values of the company I work for, or it’s just not going to work.”

A positive, pragmatic spirit who knows what he wants to do. How do we keep talent like this on the Island?