Tag Archives: Linkedin

Are you treating your LinkedIn contacts like notches on your social media bedpost?

25 Feb

I was talking with a friend today about some job advice she got. It was suggested to her that she should have, among other social media connections, at least 500 LinkedIn contacts.

Ridiculous advice.

Who cares if you have 500 contacts on LinkedIn if you don’t know any of them. Quality trumps quantity surely.

Today I signed into LinkedIn to find 6 new contact requests. I didn’t know any of them and none made a case for why I should want to have them as contacts. They were just blind, acquisitive requests. I ignored them all.

What are they worth to me?

If any of them had bothered to take the time to write: “Hey Doug, you don’t know me, but I know your ex-colleague/that campaign you wrote/that thing you did last summer” etc, I would have been in a position to consider the value.


Just collectors.

Like my friend, I know everyone who I am connected with on LinkedIn. I value those contacts.

Am I missing something?


Ranking social media spaces for helpfulness

27 Jan

As we are going through a stimulating week chasing down support for our blog in an online poll, we come to the following conclusions:

> Twitter numbers are relative.

Someone with 10,000 followers on Twitter is exponentially less likely to be retweeted than someone with 1,000, all other variables being equal. While it’s true that having more followers means more tweeters will try to get access to them, it’s also true that you simply can’t know 10,000 people personally, so the connections are less personal and helpful.

> LinkedIn contacts are not particularly LinkedIn.

You don’t owe your LinkedIn contacts regular touching and generosity before you ask for help – as with Twitter – because many of these relationships are not new. But don’t expect too much. LinkedIn is not particularly social. It’s remains a more self-interested place. Like a lot of businesses, come to think of it.

> Facebook friends are invested however…

Personal contacts are more loyal and helpful than purely business contacts. They are emotionally invested in your success, even if they don’t always understand what the hell you do. A request for support on Facebook gets reaction, but business is not really on the menu and thoughts quickly return to fart jokes and funny videos.

In summary, when it comes to business aid, friends are more loyal than contacts but followers are the best of both worlds. Twitter wins.

PS> Everything you’ve heard about Victoria is true. It really is an amazing social media town. We found unbelievable, regular and continuous support from our Twitter followers and social media kin. Facebook and LinkedIn were less relevant geographically to the equation. But Twitter was all about geography.

It’s not about you. It’s about.me

2 Jan

Business professionals have become like Sarah Palin: We are everywhere and nowhere.

We have our Twitter accounts in our email signatures, our blog links on our Linkedin profiles, our Flickr accounts linked to our facebook pages, our tweets on our company’s websites and so on ad infinitum.

So where do you go to get a snapshot of all that hyper cyber activity?

I stumbled upon about.me through someone’s Twitter profile. It’s a simple webpage you create for yourself that allows you to promote yourself and show your social stuff. Unlike, say, Netvibes, which displays your content from your fave social platforms, about.me just points people.

It’s really just a landing page for the great almighty you, but it does have some pretty decent tracking tools.

I filled out my profile here to give you an idea how it looks.

Is it useful? Will it last? Or is it just yet another ego-centric time-waster for socially obsessed people?

Kill your cyber self

26 Jul

“I used to be just like you,” a web-addict says in the video intro to new web 2.0 suicide machine. “Always online, chatting…poking…things were ok. But I was really missing something: my family, my kids growing up, my wife….”

So he did what thousands of other webheads are doing: he killed his cyber self with a visit to this one site.

He untwittered himself. Did away with all his Web 2.0 cyber friends. Closed the book on Facebook. Lynched the LinkedIn profile.

And now his life is his own once he again. He is free to cook for his family, take walks on the beach with his wife, watch the terns nesting in the cliffs.

Like all trends, social media brings it’s share of additive personalities who allow it to overtake their lives. I blogged about these kinds of people last week.

Comforting to know there’s a place you can go when it all becomes too much.

As the suicide server starts to wipe out your contacts and history, you slowly watch your life pass in front of your eyes. Just like the final few moments – so they say – of a real-world death.

No more mayoral caps on FourSquare. No more pings of tweets arriving on Tweetdeck.

Just blessed – and eternal – cyber silence.

………….  .      .             .

Twitter Tools

30 Mar

twitter tools There are some excellent tools out there to help you become more productive in the social media universe.  What? Productivity in social media??  What a concept.

We’ve touched on some of these tools in previous posts, but today we are going to take a bit of a deeper look at a few of them.

  1. Tweetdeck: A great utility for you to manage all of your social media personas, including Twitter, Facebook, Myspace, and LinkedIn. Manage multiple accounts, and tweet from them all with just one click.  Also available for your smartphone, so you can always be connected.  With multiple search options, you can follow different streams easily.
  2. Hootsuite: Another utility that lets you manage multiple accounts on different SM platforms.  Schedule your tweets to be sent out at specific dates/times – handy if you want to run a timed promotion or automate your self-promotion tweets so.  Like Tweetdeck, you can follow multiple search terms easily, allowing you to listen for topics that are interesting to you.
  3. Tweepler: Analyze and process your followers to get the most value out of your time in the social network.  Why waste time reading useless tweets from spam bots, when you could be engaging with a future partner or client?  Tweepler helps you sort out your followers with a simple interface – Follow or Ignore.
  4. FriendOrFollow?: Do you really need to know who in your list of followers is following you back?  If you can’t sleep at night because you are worried about offending someone by unfollowing them – check here to see if they are even following you anymore.  But Twitter isn’t a game, and just because someone isn’t following you, doesn’t mean that you won’t get value from following them.  Think communication, not competition. 

Once you have a strategy and goals for your social media interaction initiative (SMII), try these tools to make your campaign easier, valuable, as well as measurable. 

Do you have a social media strategy?

Your privacy is a joke.

26 Nov

laptop-privacy-1 For the average internet user, privacy is an expectation but not a reality.  They share family photos on Facebook, quasi-interesting non-sequiturs on Twitter, business info on LinkedIn, video preferences on YouTube, personal opinions on blogs, and on and on and on.  The whole time thinking that this is only going to be seen by a select few, when in reality it is saved in multiple locations, forever available to anyone with the basic skills to search for it.  And with the way that Google is developing, the ability to search for information on anyone gets easier every day.

Should this matter to you? 

Well, yes.  At the risk of sounding like a tin-foil hat wearing conspiracy theorist, I think a persons internet research topics are best left private.  If you find out that your grandpa has been searching for gay porn uhm, topics that interest him much more than they interest you, your relationship is potentially going to be damaged.  Privacy should be a right instead of an unfulfilled expectation.

Between Google Streetview, targeted Facebook advertising,  and Web 3.0, your relationship with the internet is becoming increasingly intimate.

How long until we have to worry about this?

Well, the future is already here.  There are increasingly more frequent cases of insurance claims being terminated after posting vacation pics on Facebook, employees being terminated after Facebooking while home sick, or the wrong email sent to the wrong person

How often have you received, or sent, an email to the wrong address?  Usually this is mundane, but there are more and more times where sensitive information is being sent via email.  Just today, I got a nice e-card from someone in the states wishing me a happy thanksgiving.  I sent a note back to thank her, informing her that she is either really late or really early, on her well wishes.  But this same email account garners me sales receipts from stores in the states, date/time of my next scheduled tune up on a car I don’t own, in a state I don’t live in, and my personal favorite – conference call invite and login information for a Hollywood production company.  (I’m saving that info for a rainy day!)  I get all of this information because they forget to add a “.” in the email addy.

So how does it work?

If I am researching a new client, potential supplier, or business opportunity, I will start on Google, cross reference it with Facebook and LinkedIn, add a smattering of Twitter, and then just feast on the cornucopia (wow – full of turkey day references today!) of information that I uncover.  I do this to learn more, and potentially gain a competitive advantage for myself and my employers.

But if I wanted to use this information to find out when you were away on holidays, when your kids were left home alone, or when you were secretly looking for another job – this information could be used for much more Machiavellian purposes.

You need to start thinking about what you are posting online as a permanent, archiveable, dataset about who you are, what you think, what you believe, and what you like/dislike about everything. 

Your privacy is a joke, but is it that important?  If no one has privacy, is it a level playing field?  The problem with this thought process is we won’t know until it’s gone, and by then it’ll be too late to do anything about it.

How to supercharge your LinkedIn profile

16 Nov



You’ve mastered Facebook to promote your business and you are flirting with being identified as a twitterholic, what’s next?

Are you using LinkedIn to promote your name, experience, and business? 

You should – because your competition and your future employers are using it to check you out.

Here are 10 quick tips to help you get the most out of your LinkedIn experience:

1. Update your Picture – Yes, it’s fine to have a pic of a LOLCat for your twitter handle, but your LinkedIn profile should have a picture of you.  This will help future contacts, be they potential future employers or potential business leads, establish a bond with you.  By seeing your face, you make it easier for them to get to know you – and want to do business with you.

2. Update your information – If you can’t take the time to provide current information to people you want to do business with, why should they bother reading it?  Follow through and attention to detail are much desired, yet rarely demonstrated, qualities in business relationships.  Your resume nor your sales brochure wields the same impact that an updated LinkedIn profile holds.

3. Ask for references – Ask those that know you to endorse you.  The strength of the recommendation from your peers or previous employers shouldn’t be overlooked.  If you did a great job, be proud of it, and ask them to support you.

4. Give references – If you want to demonstrate your leadership qualities, do so by writing a review that shows that you were able to identify the right professional traits in someone that you worked with.  Writing a reference can show that you are able to lead, you are able to work in a team environment, and maybe most importantly, you are able to get along with those you work with.

5. Join Groups – Whether it’s to be an expert on a work related subject, or to demonstrate your interest in a new subject, groups can be a powerful component of your profile.  Choose your group, and then become an active member. 

6. Make connections – OK, maybe this one is obvious, but just in case you aren’t comfortable getting out of your safety zone of work friends… expand your circle.  Making connections is a way to promote yourself and/or your business, so start with the folks you are comfortable with, and then branch out from there. 

7. Update your status – Use the status update to share the changes in your professional life.  Share your blog to promote your work ethic/writing ability/values/beliefs.  Share your recent victories, your work related requests, and your commitment to the community.  Don’t share your love life, family life, or social life – this isn’t the place for that.

8. Ask questions – When you ask questions, you are giving someone else an opportunity to demonstrate that they are an expert.  This type of crowd-sourcing can result in a quick, yet good, answer to your question.  Ask questions, and help your fellow LinkedIn contacts show off their knowledge and experience.

9. Answer questions correctly – If you want to be impressive in LinkedIn, become known as an expert in your field.  If your answers are not accurate, you risk being known as that dude that likes to answer first – regardless of whether he knows the right answer.  Questions give you the ability to show that you are the expert – people are going to read what you wrote, so respect their time and get it right.

10. Demonstrate balance – You don’t want to work at a company that has their folks constantly updating their LinkedIn profile – either begging to get a new job or showing that they a. don’t have enough to do, or b. don’t care enough to do it.  Show that balance is important to you by updating your LinkedIn profile a tad less often than you update your facebook page or twitter status.  Everything in moderation, including LinkedIn updates. 

Ok – 10 might be a bit lengthy, but take a look at your profile over the next few days.  If you were looking to hire a person or business, would your profile accurately show who you really are?  Are you someone that you would do business with?

– Jason