Tag Archives: Mashable

How do you keep up with the trends in social media?

10 Jun

The earth spinning madly out of controlThere’s probably no more daunting question to be asked than “So what’s the lastest trend in social media?” I mean, how do you define “latest”?

This morning? Last night? Given the relentless pace with which new platforms and services are arriving on the scene, it’s a full-time job to keep track.

Here are 5 places I go every day to keep myself reasonably current:

Twitter  As Tom noted in his refreshing shot across the bows last week, Twitter is increasingly about content pushing and less about social engagement. That’s brilliant though if you’re looking for content. When you follow wired-in people like Mark Schaefer, Simon Salt or Pete Cashmore, you get a steady stream of hot tips and pithy critiques.

Mashable  Speaking of steady streams, holy crap. If I could only follow one tweeter, this would be the one. But I miss a lot, so it’s easier for me to check in to mashable.com and cherry pick the stuff that jumps out at me.

Blogs  I read a lot of blogs, and not all of them are social media blogs. But the ones I value, such as Jay Baer’s convinceandconvert, I subscribe to. So I don’t have to go hunting around for that review of the newest shiny bauble.

Google Reader  This is my fave newsreader. It helps me to wade through stuff and keeps me somewhat organized, never my strong point. I visit everyday and always end up tucking into something interesting. Here’s a pretty good post from Stan Schroeder on making the most of this reader.

Smart people  No this is not the latest social platform. I really feel that most of the trends I become aware of are brought to my attention by the people I work with and interact with online.

How do you keep up? Can you add something to the list?

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Which products are no good for crowdsourcing?

24 Feb

(Guest post by our Vancouver Island University intern Brad Tribbeck)

Crowdsourcing: trying to find a way of completing a task, a solution to a problem, etc. by asking a wide range of people or organisations if they can help, typically by using the Internet. (Macmillan Dictionary)

More brands have recently taken advantage of crowdsourcing, especially with social media making it easier to connect with the people who love brands and want to help shape their products.

Looking through successful examples of crowdsourcing, like the ones in this Mashable article, it’s obvious the type of products that are most likely best-suited to the crowdsourcing model: Lower cost products with a high level of brand loyalty. These loyal customers love what the brand has done in the past and are providing great insight by telling the brand what it would love even more from the products. Great stuff.

This got me thinking about what kind of products would not be good candidates for crowdsourcing. Personally, my first thought was a fast, expensive sports car. When someone purchases such an expensive and exclusive vehicle, would they have a more favorable view of it knowing that a group of strangers on the internet designed the interior upholstery fabric? Probably not. In the case of such a large purchase, the buyer is buying into the manufacturer’s choices because they are so exclusive and highly regarded. Buyers want a Ferrari, not John Doe’s idea of a Ferrari.

For certain products it is best not to give the customers control. What products would you rather not see crowdsourced?