I was sorry to read that some families of the victims of 9/11 have been hurt by the latest out-of-home ads promoting Season 5 of Mad Men.
As you can see, the ads depict a man in free-fall down the side of a building. This is a familiar image to fans of the show as it is essentially the narrative thread of the show’s opening sequence.
It is also a familiar image to people all over the world who watched men and women jump to their deaths from the burning towers.
I do understand that people who had lost loved ones in that massacre would feel jarred by the sight of this on a building in New York. This is unfortunate for everyone involved, advertisers and audience alike.
The buzz out there is that the Mad Men promotions team was somehow looking to capitalize on New York sensitivity and could not have been unaware of the impact of this particular execution.
There are some ads out there that are deliberately designed to needle. This one for Benetton would fall into that category.
But would the mad men of Mad Men feel it necessary to skewer the deepest sensitivities of New Yorkers on purpose like this? Or was this just an unfortunate miscalculation?
I’ll let you decide.
(Mad Men photos courtesy AMC)