The Copeland Collective launches in Victoria

12 Mar
The Copeland Collective from Victoria BC

(L>R front) Asmaa Methqal, Kristin Grant (back) Jodie Carlisle, Doug Brown, Derek Ford, Michael Tension, Bryan Dwyer, Dave Wallace, Kris Hageland, Andrea Merson, Danny Prew, Matt Andres, Brandon Wells

When advertising people look at potential solutions to marketing challenges, we do so through the lenses of our trade: corporate strategic planning, research and data analysis, branding, marketing strategies, ads, promotions, contests, social media…you get the idea.

But bring an interior designer or a videographer or a multi-media artist into the brainstorming fray and you see the opportunities through remarkably different eyes.

That’s the idea behind The Copeland Collective, a brand new creative community of some of the most talented artists and professionals the city of Victoria has to offer.

Logo for The Copeland Collective in Victoria, BC

The Copeland Collective is a creative problem-solving machine, designed to revolutionize the way we look at how brands and customers interact, and move away from traditional advertising solves.

In addition to Copeland staff, the Collective includes:

But this is more than just a powerhouse group of creative minds: these are connectors and entrepreneurs with their own communities, and they’re wired into the city,  into culture and into the vibe on the street.

With these amazing talents taking our analytical and creative skills to a new level, we think we can do anything the other major Canadian urban centres can – and do it better.

We’ve got projects already in the works and you’ll be hearing a lot more about The Copeland Collective and the players within it as we roll ahead. Stay tuned!

(Photo by Derek Ford, logo by Michael Tension)

29 Responses to “The Copeland Collective launches in Victoria”

  1. Barry Hill March 12, 2012 at 6:37 am #

    Doug and team, allow me the honour of (apparently) being first to say all the best on your new initiative. “Despise not the day of small beginnings.” That means something very good, but I can’t figure out what it is.

  2. Doug Brown March 12, 2012 at 8:28 am #

    Cheers Bazz. I think if you flip the double negative into a positive, you will end up: Small beginnings are good. Selfishly I am hoping this is something BIG! 😉

  3. Kristin Grant (@urbanheartLIVE) March 12, 2012 at 9:01 am #

    Really looking forward to our future projects! With all this creativity and team spirit I can see that we are going to be creating true ART together 🙂 This team is so inspiring and it’s so awesome to have such talent to collaborate with! Thank you Doug and the Copeland team for welcoming us as part of the team!

  4. Jen March 12, 2012 at 9:17 am #

    This is a fantastic idea—very excited for you and the potential of The Copeland Collective. I will definitely be keeping an eye on the group’s creative adventures and exploits. This is exactly the kind of innovation I’d love to be a part of.

  5. Doug Brown March 12, 2012 at 9:31 am #

    > Kristin, we feel lucky to have someone of your talent and energy helping to drive this baby forward. Can’t wait until the next meeting!

    > Thanks Jen. We’ve had a chance to get to know each other and work some projects through over the past few months and this team has amazing chemistry, which is what we were really hoping for. Check out Danny’s “Blue Steel” in the back!

  6. Terrance Lam March 12, 2012 at 9:40 am #

    Wow…. it’s like a Legion of Design Super Heroes!

    Superb pool of talent you got there, and best of luck with your collective.

    Terrance Lam

  7. Doug Brown March 12, 2012 at 9:51 am #

    LOVE that Terrance. We might have posed on a rooftop with our capes blowing in the wind. Though just not today: we’d all be blown off the roof and into the harbour! Thanks for your good wishes.

  8. Kristin Grant (@urbanheartLIVE) March 12, 2012 at 9:53 am #

    I could paint us all to look like super heroes? 🙂

  9. Doug Brown March 12, 2012 at 9:59 am #

    Oh man, I feel a party theme coming on here….

  10. Jane Victoria King March 12, 2012 at 10:54 am #

    How very progressive of you! Absolutely fantastic and refreshing to hear about.
    Congratulations for being so innovative and forward thinking.

  11. Doug Brown March 12, 2012 at 11:12 am #

    You’ve always been so supportive of Copeland and our initiatives Jane. Thank you so much.

  12. margriet aasman March 12, 2012 at 11:21 am #

    Ok… I’m really excited. It sounds like a wonderful group of very creative people together. But I am very curious as to how it works… or did I miss something?

  13. Doug Brown March 12, 2012 at 11:32 am #

    We get together and brainstorm Margriet. We bring a challenge and work through it using our Dirt, Rocks, Diamonds brainstorming technique. >> <<

    We will be able to pick and choose from this group depending on the job. An interior designer will no doubt be very useful in helping us understand the flow of a retail space as it impacts the customer's experience. And so on…

  14. Stephan Rosger March 12, 2012 at 11:43 am #

    Not sure what people are missing as to how it works. It’s basically an extended network that can can bring more to the creative table.

    The difference here is that Copeland’s actively sponsoring them. In other agencies they usually only play a third-party background roll as a sub-contractors, and don’t really make it onto the credit list.

    Love the idea Doug and hope to see the list grow. Wish I lived there in Victoria so I could be a part of it!

  15. Doug Brown March 12, 2012 at 11:57 am #

    You’ve got the right energy for this group for sure Stephan. Thanks for the insightful comment and the good vibes!

  16. Rhys Roderick March 12, 2012 at 1:32 pm #

    Did Danny show up late to the photo shoot and get no chair? Or did he just want to make a bad boy pose?

    Great idea and good luck with the collective to all 🙂

  17. dannyprew March 12, 2012 at 2:04 pm #

    Hey Rhys, I was out eating cheese buns when the spots were chosen. Nah just kidding… it was actually the only place capable of casting that badass double shadow.

  18. margriet aasman March 12, 2012 at 3:15 pm #

    Seems like it has great potential for success, and some wildly creative ideas. I just had a look at your ‘dirt, rock, diamond’ approach to brainstorming (don’t know how I missed it). Will you be including the clients on the collective team? Love to discuss this wonderful idea with you… say at TCAAN? Best of luck.

  19. Doug Brown March 12, 2012 at 3:19 pm #

    Thanks so much Margriet, love to fill you in at T-CAAN. We invite our clients into our brainstorming sessions, but for reasons of confidentiality they couldn’t be part of the larger Collective offering.

  20. regetable March 12, 2012 at 3:53 pm #

    Hear ya loud and clear here in Germany-on-my-way-to-Denmark, Doug! Awesome, kooky, smart, innovative, dangerous, fun, wow. What an interesting ‘mega-filter’ (ew, that sounds so limiting — let’s try again), er, … an interesting set of lenses and multi-faceted (and ever-changing) prisms through which to view, create, think, and produce.

    Will be watching and listening with great interest. Fire up, Copeland Collective — congrats.

  21. Doug Brown March 12, 2012 at 3:58 pm #

    You got it Reg – they create prisms for us that re-adjusts how we see things. Nicely put. So good of you to pop in to the blog on your way to Denmark. Appreciate the support. Say hi to everyone over there for us!

  22. David Radguy March 12, 2012 at 4:38 pm #

    [ “On the next Copeland Collective” ] (evil voice) “So, Copelands Legion Supers think they can ‘make it all better’ do they.. Well let’s see how the Collective handles itself against the POWER of VOICE OVER LORD! BAH-HAHaHa ha haha.. ha.. um …hmm.. that really didn’t really come across effectively in type .. Blast!…. I’ll Get You Next Time Copeland Collective!! Next Time!!”

  23. Doug Brown March 12, 2012 at 4:57 pm #

    “Hey Ma! There’s an eyeball in my lasagna!” Try that.

  24. Amy March 12, 2012 at 6:14 pm #

    Love this new inclusive direction Doug! – I can’t wait to see some of he new awe-mazing things to emerge from this multi-talented group. Wider perspective can only equal wider awesomeness.

  25. Doug Brown March 12, 2012 at 9:48 pm #

    Amy, thank you. Very encouraging to hear. I think I can speak for every member of the Collective when I say we are all getting more excited about the potential. I think you will find the portfolios associated with this group to be inspirational. Let me know you thoughts!

  26. Jordan Clarke March 12, 2012 at 10:25 pm #

    Very cool idea. YYJ needs more collaboration; the creative community here is so strong. Can’t wait to see what you come up with!

  27. Doug Brown March 13, 2012 at 5:08 am #

    Agree with you on the strength of the creative community here Jordan. In recent years we’ve seen a lot of Island businesses contract off-Island for creative services. We want to change that and keep the work here!

  28. Jessica Weber September 26, 2012 at 11:04 am #

    Love it. The creative community here is quite large and I feel like there’s a lack of networking. Whenever you can leverage our huge talent pool like that, we all win.


  1. Saying goodbye to Copeland Communications « Dougbrowncreative's Blog - August 16, 2012

    […] part of that new direction, we launched The Copeland Collective on March 12, and three days later everyone was out of a job. I pushed hard to the very end, as […]

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