When advertising people look at potential solutions to marketing challenges, we do so through the lenses of our trade: corporate strategic planning, research and data analysis, branding, marketing strategies, ads, promotions, contests, social media…you get the idea.
But bring an interior designer or a videographer or a multi-media artist into the brainstorming fray and you see the opportunities through remarkably different eyes.
That’s the idea behind The Copeland Collective, a brand new creative community of some of the most talented artists and professionals the city of Victoria has to offer.
The Copeland Collective is a creative problem-solving machine, designed to revolutionize the way we look at how brands and customers interact, and move away from traditional advertising solves.
In addition to Copeland staff, the Collective includes:
- MATT ANDRES – multi-media artist
- KHLOE CAMPBELL – fashion consultant
- DEREK FORD – photographer
- KRISTIN GRANT – bodypainter and mixed media artist
- KRIS HAGELAND – interior designer
- DAVE WALLACE – videographer
- BRANDON WELLS – creative catalyst and entrepreneur
But this is more than just a powerhouse group of creative minds: these are connectors and entrepreneurs with their own communities, and they’re wired into the city, into culture and into the vibe on the street.
With these amazing talents taking our analytical and creative skills to a new level, we think we can do anything the other major Canadian urban centres can – and do it better.
We’ve got projects already in the works and you’ll be hearing a lot more about The Copeland Collective and the players within it as we roll ahead. Stay tuned!
(Photo by Derek Ford, logo by Michael Tension)