Thank you for following the Copeland blog. We managed to write nearly 750 posts over 3 years, and were always appreciative of your support and thoughtful comments.
The company is now closed. However I am continuing to blog here on all those neat and irritating advertising developments you enjoyed on the Copeland blog.
Be great to have you as a reader there too. See you in the blogosphere!
Doug
These are among the most beautiful examples of architectural photography I have ever seen. The photographer took full advantage of the movement, light, and natural construction materials used in the design.
When I fist saw the top image I was blown away by the design of the room, the beautiful skylights, and the afternoon sun streaming in.
Then I realized I was inside a violin. As a classically trained violinist I probably should have been quicker on the uptake.
These shots are part of a larger campaign for the Berlin Philharmonic, with the tagline “closer to the classical.” “Closer” is an understatement: we are looking at the inside of some of the most recognizable (from the outside) classical musical instruments.
Did you know what you were looking at right away?
(photos courtesy of ibelieveinadv.com)
Contextually rich communications. Advanced technological applications. Early adoption of emerging technologies. Augmented reality.
Does any particular industry come to mind? How about the Health Care industry?
Augmented reality (AR) has applications in the diagnosis as well as the treatment of disease, and has assisted in the professional medical community for over 10 years.
AR’s interactive imaging helps doctors accurately visualize their patient’s insides – and I mean their patient’s actual insides. Various scans can be combined with each other and then be projected onto their patient to allow doctors and surgeons a completely non-invasive look inside.
AR is also applied to medical communications and education. Genzyme, a biotech company used AR to demonstrate the risks of taking calcium-based binders. Schools are now also using AR to help students visualize the systems of the body, and understand their functions.
I could talk about the exciting marking, branding, and advertising opportunities in medical communications, because you’re right, there are many. But the opportunity that excites me the most is the chance to make the lives of patients and caretakers a lot less stressful, and maybe a little more fun.
AR on the patient level could provide additional support on administering drugs or treatments and injury rehabilitation. As patients we are often bombarded with more info than we’re capable of retaining (I know I struggle to remember even a quarter of it just a little while later). AR markers added to medical product packaging, informational brochures, and patient starter kits would provide instant follow-up demonstrations, instructions, and support for patients and caretakers.
The organization that can also infuse some entertainment (read: fun) into the experience, as well as some subtle-but-effective branding wins all the prizes.
Are there other ways we can create shared-value with customers using AR? Where are the opportunities for businesses and organizations in Victoria?
(photo courtesy of Medical Augmented Reality)
(L>R front) Asmaa Methqal, Kristin Grant (back) Jodie Carlisle, Doug Brown, Derek Ford, Michael Tension, Bryan Dwyer, Dave Wallace, Kris Hageland, Andrea Merson, Danny Prew, Matt Andres, Brandon Wells
When advertising people look at potential solutions to marketing challenges, we do so through the lenses of our trade: corporate strategic planning, research and data analysis, branding, marketing strategies, ads, promotions, contests, social media…you get the idea.
But bring an interior designer or a videographer or a multi-media artist into the brainstorming fray and you see the opportunities through remarkably different eyes.
That’s the idea behind The Copeland Collective, a brand new creative community of some of the most talented artists and professionals the city of Victoria has to offer.
The Copeland Collective is a creative problem-solving machine, designed to revolutionize the way we look at how brands and customers interact, and move away from traditional advertising solves.
In addition to Copeland staff, the Collective includes:
But this is more than just a powerhouse group of creative minds: these are connectors and entrepreneurs with their own communities, and they’re wired into the city, into culture and into the vibe on the street.
With these amazing talents taking our analytical and creative skills to a new level, we think we can do anything the other major Canadian urban centres can – and do it better.
We’ve got projects already in the works and you’ll be hearing a lot more about The Copeland Collective and the players within it as we roll ahead. Stay tuned!
(Photo by Derek Ford, logo by Michael Tension)
Do you feel self-conscious about your errant ear and nose hairs?
How about now?
These posters from Tondeo Mini Trimmer cut right to the chase, and I like it.
The funniest part – even funnier than the branches – is his blank, glassy-eyed stare. It reminds me of guys on school picture day: a collared shirt, too much hair product, and the perfect rendition of a deer caught in the headlights.
On a side note: thefreedictionary.com informs me that “errant” can also mean “wandering in search of adventure.” I’d love to see an artist’s rendition of a tenacious young ear or nose hair leaving the nest in search of action and adventure.
(photos courtesy of ibelieveinadv.com)
 Doug Brown |
 Asmaa Methqal |
 Jodie Carlisle |
 Michael Tension |
 Danny Prew |
 Andrea Merson |
 Christie Burns |
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